The luxury housing market in the center of Madrid is burning.The opening of the borders after the pandemic has caused the return of the great fortunes, especially from Latin America.They want to buy more, even, before pandemic.
They are not the only ones, the European buyer has also broken into the capital, starring in two of the large operations of the capital's luxury market in the last twelve months: the purchase of the 750 -meter Tríplex attic in Montalbán 11, by 14, 6 million euros and the Superath of Villa de Paris, the luxury residential project of Manuel Campos Guallar, Abel Matutes Prats and Rafa Nadal, a 1,200 meter property for which a European buyer has paid almost 25 million euros.
The shortage of offer, at the height of buyers of more than one million euros, has expanded the luxury housing map in Madrid
Latin American, Europeans and Spanish have their preferences when buying.Not only because of typology - unifamiliary ... - but by locations - Venezuelans, for example, they just want to buy in the Salamanca neighborhood - and, fundamentally, by budget, since while the most wanted and demanded assetIn Madrid by the national buyer are the houses of one million euros, a figure around which the budget of Latin Americans moves when they look for a property as an investment - between 800,000 and 1.5 million euros - when it comes toA whim, this same buyer - Venezuelan or Mexican, mainly - has no price limits.
Where are they buying the great international fortunes in the capital? At what prices?"Luxury homes are no longer located in the Recoletos/Serrano/Salamanca area. High demand, never seen in the last ten years, and the shortage of farm offer, at the height of buyers of more than one million euros, they have expanded the map of the luxury housing in Madrid that currently revolves mainly around the Paseo de la Castellana -Rectoles -Prado axis, a tour from north to south between Plaza de Castilla and Atocha with very hot areas to this and west ", explains Gonzalo Robles, CEO of Uxban, real estate firm founded in 2014 and focused on the design and promotion of High Standing housing.
El Nacional prefers Chamartín
Each nationality has its preferences.Thus, for example, the northern and east zone, that is, the Chamartín district, with more affordable prices, than the Salamanca neighborhood, is especially the national buyer.
"In Chamartín, in the immediate vicinity of the Santiago Bernabéu stadium, in the northeast area between Plaza de Castilla and Plaza de Lima we find the most 'accessible' prices of luxury, with quotes ranging from 5,400 to 6,380 euros per square meter. In inThis area we find an eminently national buyer who seeks to buy a family home. Having a garage place on the same farm has great value in this regard. The Paseo de la Castellana itself, Alberto Alcocer or Paseo de la Habana are directions with great demand"Robles points out.
El cliente nacional en estas ubicaciones prevalece sobre el internacional y puede llegar a acaparar más del 90% de las transacciones. Un estudio de hace un par de años de Engel & Völkers señalaba que el perfil de quienes buscan casa en esta zona suelen ser familias con dos o tres hijos de alto poder adquisitivo, que demandan pisos entre 160 y 300 metros cuadrados en urbanizaciones con piscina o chalés en las colonias históricas del distrito.
New construction projects have the fingers of one hand.One of the most significant is the Goldman Sachs project along with the Uniq promoter in Paseo de la Habana 147, composed of 58 homes with prices between 2 and 4 million euros and surfaces between 140 and 250 meters.
Madness for living in the viso
One of the neighborhoods that has always been in the spotlight, especially of the national buyer, has been the viso, in the district of Chamartín, and whose origin dates back to the beginning of the 20th century when, under the protection of the law of housesCheap, a series of colonies were launched throughout Madrid whose objective was none other than to offer a ceiling to the less wealthy classes, although social homes were finally built for the working class, but luxury single -family houses.
"In the east and further area, between the Plaza de Lima and Dr. Marañón's square we find the viso, a unique luxury area, since the single -family homes are the ones that have a greatest prominence. We speakof higher prices, between 6,850 and 7,500 euros per square meter. In the swarm of streets that are next to Serrano and Doctor Arce are the most representative houses of many of the most important entrepreneurs in the country, "says Robles.
The enormous appetite for buying and living in this area was evident a few days ago in the auction of a property owned by the general mutuality of civil officials of the State, MUFACE.A 750 -meter chalet on Doctor Arce 16 street, which received almost thirty offers.Such was the interest in this house, which Muphaz managed to multiply by more than three the money he thought to enter for this property, since the price in the first tender was set at 2.14 million euros and the best offer was 7.22Millions, that is, 237% above the expected.
Salamanca, the preferred by Latin Americans
Following the margin between Dr. Marañón's square and the Plaza de Cibeles, we enter the Salamanca neighborhood."The prices tension is greater the closer to El Retiro Park, and in the streets between Serrano, Velázquez and Prince of Vergara," explains the CEO of Uxban.
"Don Ramón de la Cruz is the road that separates the two hot luxury areas: Castilian, with prices between 6,900 and 8,450 euros per square meter, a national predominant buyer, but also international and emblematic streets such as Juan Bravo and Ortega and Gasset; andRecoletos, with prices between 8,450 and 9,580 euros per square meter, the area most demanded by the international buyer and with specific transactions if the product is good that they easily exceed 10,000 and 11,000 euros. Hermosilla, Jorge Juan, Columela are just some examples ofstreets with record transactions. Here the classical cutting farm is the most demanded, "adds Robles.
"They just want properties in the rectangle that form Velázquez, Núñez de Balboa, Recoletos, Castellana and Alcalá"
This area is especially desired by the Latin American buyer."They only want properties in the Barrio de Salamanca, and within the neighborhood, their interest focuses, fundamentally, on the rectangle that form the streets of Velázquez, Núñez de Balboa, Paseo de Recoletos, Castellana and Alcalá," he recently explained to El ConfidencialElena Jori, director of 'Real Estate' of Home Select.
The street that brings together more luxury projects
"Returning to Dr. Marañón's square, but this time on the west side and to the Plaza de Colón is the Almagro neighborhood. It contains some of the best farms in Madrid and that aristocratic atmosphere of the nineteenth century is breathed in it. Its pricesAverage range between 6,400 and 7,700 euros the square meter, although the more we approach the south and in streets like Zurbano or Almagro street itself we can find transactions at prices of the Barrio de Salamanca. The international buyer is beginning to enter strongGiven the shortage of quality product that is in recoletes. "
Precisely, Almagro is one of the most active neighborhoods in the construction of luxury projects.One of its streets, Santa Engracia, brings together half a dozen luxury projects and more than a hundred homes in numbers 3, 42, 43, 51, 65 and 129. The AKM manager (Santa Engracia 43), Nidom Homes, companyby Daniel Loureda (Santa Engracia 51), the French emerges (Santa Engracia 42) and the Mexicans Terralpa (Santa Engracia 65), are behind these projects.
"Following on the west side," Gonzalo Robles continues, "between Plaza de Colón and Plaza de Cibeles, is the Justice Zone, so called by the high concentration of courts. Prices can be very different, such as its streets, its streets, such as its streets,Among 6,630 to 9,350 euros per square meter. However, there are directions where we can easily reach 10,000 (Admiral, Count of Xiquena) and even exceed them (Villa de Paris Square). Here the buyer is both national and international; right nowThe 'fashionable' neighborhood within Madrid residential luxury. "
Precisely a few weeks ago the sale of its last unit available was closed in Villa de Paris.A attic of 1,200 square meters for which a European buyer would have paid about 25 million euros.This is the great luxury project of Mabel Real Estate, the firm founded by Manuel Campos Guallar and Abel Matutes Prats and in which tennis player Rafa Nadal participates, and who would have managed to sell her exclusive homes at an average of 20,000 euros per square meter, beating all the records, not only of the neighborhood of justice, but of the capital.
The Retirement Coast, at the point of view
Gonzalo Robles ends the route through the luxury market of the capital in the legendary neighborhood of Jerónimos, "with prices that vary between 8,500 to 9,500 euros per square meter. This is the area between Cibeles Plaza, Atocha and Alfonso XII.If you have views of El Retiro Park and the product is of quality you can exceed 10,000 euros the square meter, also. Many of its farms are authentic works of art and it is what attracts the buyer both national and international, as well as theNumber of representative and emblematic buildings containing: Prado Museum, Cibeles Palace, Ritz Hotel, etc. ".The UXBAN director points.
The sale of the Montalbán 11 Tríplex attic to a Central American buyer for a record price of 14.6 million euros is the sample of the huge existing buyer appetite in the capital and in this area of the city.As was the recent auction held at the end of October of a legacy to the Prado Museum by Juan José Luna, an art lover who was conservative and head of the Painting Department of the 18th century of the Museum.The house, located on Menéndez Pelayo street, 11, went auction for 1.8 million euros and was sold for 3.23 million, 80% above the departure price.
