A "gentlemen agreement" between both brands
As noted by the French brand to the aforementioned medium: "The use of the name XM by BMW is the result of a constructive dialogue between Citroën and BMW, a gentlemen's agreement that allows Citroën to introduce a new model thatIt combines the X with a number- the case of Citroën C5 X- and BMW's desire to associate his name X to Motorsport. "
In this way, it seems that both signatures have reached an understanding to benefit.After all, it is a way to avoid conflicts, since the use of a denomination of another manufacturer without permission could result in a demand.There have already been such cases, such as the controversy between Ford and Ferrari by the name of the Italian Formula 1 of 2011.
Then, the Americans threatened to sue those of Maranello for nickping F150 to their car at that time.The name was identical-except for a script-that of the popular Ford F-150 truck, and this did not like Detroit offices.Finally, everything was solved by modifying the name of Formula 1 by Ferrari 150º Italia.
Luckily, this time it has not been to reach this point and everything has remained in a gentlemen's pact between brands.It is still an interesting anecdote for those who are geeans of motoring, yes.
