Digitization, a pending subject for 46% of Spanish SMEs

Of all the investment received by Spain in the recovery, transformation and resilience (140.000 million euros in transfers and credits between 2021 and 2026), 28% will be destined to digitalization of SMEs.These moderate income businesses, compared to large industrial or commercial corporations, represent 99.8% of industrial fabric and employ 72% of the population.Therefore, this injection of the European Union is a vital opportunity for SMEs to grow and compete in an increasingly digital and global environment.

According to two reports prepared by CA Technologies and McKinsey, digitalization increases efficiency by 29% and in 12% profitability.However, 46% of Spanish SMEs suspend and only 13% are in an advanced stage, the Organization for Economic Cooperation and Development (OECD) stands out.These little ones, medium entrepreneurs and self -employed perceive digitalization as a complex process for which they lack technical capacities and resources.Only four out of 10 have a website.It continues to be a pending subject.

Pandemia taught us

After the crisis of the Coronavirus has further penetrated the idea that anyone and anywhere can create and maintain a business thanks to technology.Among other things, it has allowed us to telework at click locked at home.«But the opportunity is that digitalization can not only be able to improve in efficiency and productivity, but it is about taking advantage of that technology to redesign internal capacities, optimize and change the business model of organizations and to think and act asDifferent way, ”says Fernando Echevarría, responsible partner of IT Consulting Services of KPMG in Spain.

The digital transformation project must be accompanied by a culture plan and a change management that permeates and involves all levels of the company, slides: «In addition, it must be taken into account that it is a background race in thethat you have to adapt ».For Nieves Franco, CEO of Arsys, "the cloud plays an essential role in achieving the automation of processes that organizations need and offers scalability, possibility of use on demand, security and pay payment".

European funds are the opportunity for SMEs to make this strategic reflection: "To identify and be clear what their digital initiatives are, and have them prioritized and quantified so that when the calls begin to leave, they are prepared," says Echevarría, which quotesAs an example the Toolkit digital program, equipped with 3.028 million euros, or the capacities of electronic commerce, the terminal at the point of sale and applications on the mobile phone.

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NEW OPPORTUNITIES

Precisely in Pandemia a totally digital and Spanish emerging company has emerged that has seen a need in the changes of our leisure habits.As is increasing.Behind Flipeat, which allows to create a network of contacts to obtain recommendations, are, among other partners, the influencers María Pombo, Maria García de Jaime and Tomás Páramo.«One day we began to be aware, through our personal experience after the distrust of Madrid, that finding a place was desperate: waiting for someone to take the phone and say a resounding: 'Everything is full' or 'we have no table until...'.On the part of our hotel friends there were also constant complaints of reservations that did not appear », they say.They were facing two problems with the same solution: "A meeting point where clients and restorers dialogase".

The niche of food apps, reserves and delivery is increasing.Fitness Invoice 1.500 million less as a consequence of this health crisis, in data from the FNEID, the national business association that represents companies in the sports and gyms facilities sector.They have suffered a reduction in their annual turnover of 64% and the total of their jobs, it follows that 56% of employment is young and 50% female.They are those who suffer more instability and job precariousness, shows the office of the International Labor Organization for Spain.

«While it is true that online tools have served to maintain a link and that our users continue with active lifestyles, in no case can they be considered a substitute.Even so, a good part of the centers has taken advantage of the context to accelerate the digitalization of their business and strengthen the relationship with the user with the help of new technologies, generating greater customization in care, ”says Alberto García, Fneid manager.

Steps to digitize yourself

After a 2020 in which the most complex was adapting in record time the activities to the digital environment, maintaining quality and a certain humanity, the consolidation of these services arrives as a complement to the physical presence.Mónica León, PR Digital Director at OMNICOMPRGroup, provides recommendations to carry out this technological transformation: «Always taking into account the typology of the business, we must do a market study at the digital level.Nothing very complex, but it is advisable to see what others are doing.It will help us analyze the branding of our company, since a good graphic identity, as well as quality photographs, can help us communicate ».

Nor should we ignore Google positioning and the marketing of influence on social networks: «It should not fall into the temptation to want to do everything from a.Better to have professional advice ».

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