First there were the physical stores starting in cities like New York, London or San Francisco to later land in our country. Today, few national cities do not have their reference vintage store. That, of course and in most cases, they also offer an online sales service. However, and as has happened in the case of (the majority) luxury houses with advertising, some of the newly created second-hand firms these days take advantage of the vein of Instagram not only as a communication vehicle, but directly for sale. Do you like the dress in the post? A private message and it's yours.
This is precisely how it works uniquely and exclusively today From his father and his mother. Specifically, Cristina is the architect of this brand that is gaining followers at times and, as she tells us, the thing "came up in the most natural way; I used to do markets selling my clothes, I started buying different things and I saw that they began to have a lot of success and one day I thought about creating an Instagram account to see how it was.
And it is that "networks are a perfect bridge for entrepreneurial people who are just starting out without detracting from the rest of the platforms that carry out very important work. I think it is ideal for communication, but you also have to establish yourself and work hard; not only It consists of uploading a photo. Above all, it is essential for young people who are on Instagram all the time," she says with conviction. And the truth is that she hit the nail on the head. In her account she posts outfits daily (also through stories) where she mixes vintage garments with accessories, bags and other trending items, as a good consumer and fashion expert, which she finds.
This is one of her keys, but without a doubt style and good taste are two other characteristics that Cristina also has 'as standard'. In addition, and super important, the issue of prices: "I wanted to do something fair and consistent. As a fashion consumer, I think that sometimes brands go a little too far. When there is good quality and the product costs its labor I understand, but sometimes prices are charged too much just for aesthetics and I wanted to do something a little more real. My philosophy is to keep prices low and sell more."
The best? Very soon we will be able to enjoy her treasures in a showroom that she is already organizing in the center of Madrid so that clients can see and try on the clothes by appointment.
Needles Pins Vintage is another of the firms in this sense that we recommend you not to lose sight of. Instagram has become his main means of communication. So much so that they decided to leave Facebook aside. But how did it all start? "We started selling vintage clothes that we bought on trips to different countries. We mainly sold through platforms such as Asos or Ebay until we saw that things were growing and we decided to open an online store. Everything has improved since then and we decided to open a physical store and do This is our way of life, leaving aside other jobs. We have been using Instagram for several years and it is a platform that we love."
They recognize that the reception of people from the web and from Instagram goes in equal parts. Something unthinkable if we go back about 10 years, it would not take more. And it is that the speed at which this sector is going is uncontrollable and it is very difficult to succeed without being aware of the advantages it offers or avoiding its use. Everything, obviously, always starting from a clear base, with quality products and, very importantly, a differentiating touch in a market, such as vintage, already so popular in our country, something that Needles Pins Vintage is very aware of. .
"One of the things that defines us is definitely our handmade clothes. We look for old fabrics that we like and make new clothes from them. It is very exciting to find, for example, a piece of fabric literally thrown in the floor and that you love, wash it, iron it, and make a new shirt with that scrap. It's like giving life to something that might not have it anymore. As for vintage, we are radically against 'anything goes'. Because There is a lot of ignorance about what vintage is and it seems that because it is second-hand, something has to be sold as vintage. We select each garment that is in the store. Above all, we try to maintain a coherent stylistic line. Many times our clients They say they appreciate that we're on the fringes of trends, and that's exactly what we're trying to do. Fashions come and go, personality stays."
