Neiman Marcus will invest 500 million euros in digitalization to be closer to its customers

Luxury department stores have acquired the Stylyze technology company to improve their digital skills.

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It is undeniable that we are plunged into a deep change that affects the way we relate to our environment.Pandemia has accelerated a process that has no turning back: digitalization.And what large companies planned to do during the next 5-7 years in this matter has had to be done in just one.

Banking branches are increasingly scarce, so entities have given an impulse to online banking;The customers of the bars and restaurants are increasingly reluctant to pay in cash, so these have been forced to hire TPV services;And, in the case that concerns us, the main luxury brands, accustomed to a customization of their attention and their products, have also had to manage not to lose that essence.

Aware of this, the Neiman Marcus department stores have put the batteries in the digital theme.So much that it has just announced the purchase of the Stylyze technology company.Although the amount of the operation has not been announced, we do know that the acquisition is part of an investment plan of 750 million euros contributed by its creditors.

An operation that has caught the attention of those who belong to the industry, since the company now has a debt of 1.100 million dollars and has a liquidity of 850 million.However, there are great hopes, based of course on a strategic plan settled, that Americans begin to grow without stopping.

“Neiman Marcus is stronger than ever, backed by wide liquidity.During the past year, we have been strengthening the foundations of our business;Neiman Marcus is positioned to capture the interest of luxury customers while developing digital abilities that guarantee that we promote profitable and sustainable growth.By acquiring Stylyze, we can advance in our integrated luxury strategy, building long -term relationships with our luxury customers, ”explained the CEO of the Geoffroy Van RaeMdonck company.

Likewise, Van Raemdock has also announced that it will invest 500 million euros in the digitalization of Neiman Marcus over the next three years.

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