Morgan Stanley estimates that metoverso will bring together 10% of luxury sales in 2030

Controversial and revolutionary in equal parts, the famous metoverso becomes, little by little, a reality.Controversial because there is a risk of becoming - even more - into digital hermits, and revolutionary because a lot of money will move in it.

Although it has a greater background, metavers could explain as a virtual reality in which each one would have an avatar and we could do all the things we do in our real day to buy, go to purchase, socialize with other digital people, makesport ... and even maintain sentimental and "sexual" relationships.

It is investing millions of euros Facebook (which is now called a goal to flank this new technology), Google, Apple or Microsoft.And millions of euros will also be those that will move luxury brands in this new virtual reality.

A study by the American consultant Morgan Stanley estimates that in 2030 the metaverso will accumulate 10% of luxury sales.Specifically, about 50,000 million euros.And although there are still a few years left for this to become effective, the NFT and gaming business have already begun to become a place in the sector.

In the case of NFT, by then, billing will grow to 300,000 million euros when it now is about 25,000 million.For its part, the gaming business, composed of the sales of virtual items for avatars or digital universes accessible through video games, will add between 10,000 million dollars and 20,000 million to the luxury target market in the next ten years.We have already seen how brands such as Prada, Louis Vuitton or Balenciaga have released exclusive collections for the entertainment world, on video games such as Fortnite or League of Legends.

Morgan Stanley points out that digitalization can be one of the largest allies in the luxury market, which still continues to recover from the COVID-19 crisis and that it can also be resent from the slowdown of the Chinese economy, one of its main markets.