Gabriel NovaroUncategorized
Press Release: Dearborn, Michigan 4/8/2021.
The story of the “Lincoln Aviator Shinola” concept began with a watch, a travel bag and a bicycle seat, everything went from there. Two iconic brands with a shared passion for design, Lincoln and Shinola have teamed up to create a Lincoln Aviator concept.
After a visit to the Shinola showroom in Detroit, Lincoln designers set out to explore the popular lifestyle products the brand has on display, finding a way to incorporate some very compelling design elements into a single theme; the result? a Lincoln Aviator concept that blends Lincoln design principles with Shinola's modern aesthetic.
"Shinola opened up their showroom to us, allowing us to explore how their brand's lifestyle ethos could be woven into a new theme for one of our vehicles," said Kemal Curic, Lincoln design director. “Our designers were given a unique gift, and they made the most of it. The new insights the team gained from studying Shinola designs and products make this new Aviator concept a true celebration of craftsmanship.”
The collaboration was an opportunity for Lincoln to test and learn, while exploring the use of different colors and new materials in vehicle interior design.
"After our initial meeting with the Lincoln team, it was clear that we shared the same passion for well-designed, handcrafted products," said Shannon Washburn, CEO of Shinola. “Designers from both brands came together to create a vehicle that embodied Shinola's luxury aesthetic in every detail. This can be seen in the copper accents inspired by the seats on our bikes and in the brand signature line incorporated into the leather seats.”
The white exterior of the Lincoln Aviator Shinola concept vehicle is inspired by Shinola's iconic mother-of-pearl stone clock faces, with hints of blue. Inspired by the copper-plated frame that meets a Shinola Runwell bike seat, copper accents give off a rose gold hue, for an exterior that highlights progressive utility.
The soft touch and peculiar aroma of Shinola Whiskey leather appeal to the most refined senses. Cream-colored leather seats complement the accessories perfectly, as well as brightening the cabin and adding a pearlescent hue that mimics the unique exterior color.
Taking cues from the Shinola brand stripe, a textile fabric stitched into the seats in all three rows makes for a unique look. Liam Butler, Lincoln's color and materials designer, says he took every stitch of the original line and proportioned all seats, adding a blue tint that suits Lincoln's signature blue hues.
"The goal is to impress users with our own expression of craftsmanship, showcasing our meticulous attention to detail," said Butler. "This band is unlike anything I've ever seen sewn onto a vehicle, so we wanted to make sure everything was done with care."
The instrument panel highlights the importance of texture. Woven metal mesh, also featured on the second-row console, displays industrial luxury with the same copper accents as the exterior, a direct representation of a Shinola watch band. Every surface is wrapped in soft materials that make the cabin warm and inviting.
"It's about warm, human and personalized experiences, all true to Lincoln's DNA, and about experiencing as well as feeling the quality of leather watch straps on your wrist," said Butler. "That's what we wanted to recreate here, in everything from the stitching to the copper accents to the various textures, everything related to the Quiet Flight concept."
Lincoln will show this Lincoln Aviator proposal at the Pebble Beach Concours d'Elegance event in late August.
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