For anyone it is a secret that there are certain luxury articles, which when having them a certain social wearer status, since they are an indicator of their monetary capacity given their high price or the difficulty to achieve them.
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Con información de los promedios salariales en Colombia, valores que da la firma Hays Colombia, es posible calcular cuánto tiempo le tomaría a un colombiano promedio, en diferentes cargos, comprar varios de estos artículos de lujo que en el mundo son reconocidos no solo por su calidad, sino también por su exclusividad.
It was determined that to buy a car like the Porsche 911, a Colombian in a presidency charge in a company in the oil sector, which records the highest rank of profits with an average of $ 65 million per month, should save for 5.7 years,25% of your monthly salary to buy this car;While a professional in the construction sector, whose salary average is the lowest of the report with $ 2.6 million per month, saving 25% of his salary, would take about 140.3 months to buy it;A figure that even exceeds the average life.The car is available in the market for $ 1.115.7 million.
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The Porsche 911, although it was launched in 1963, experts qualify it as a machine so it does not pass time, this because the German company has been consistently dedicated to improving this sports year after year. Además es uno de los más exclusivos, pues solo se hacen pocas unidades y estas deben ser bajo pedido; en 2019 la empresa registró la venta de 9.260 new 911, the figure is equivalent to 15% of the 61.568 cars made in 2019.
The contrasts
Juan Carlos Briceño, a luxury expert explained that this is due to the fact that “there are brands that have been constituted from yesteryear as aspirational, this means that their products cannot have everyone, something that is added value”.
Now, a bag of one of the most iconic brands in the market, if it is a matter of leather goods, it can cost $ 160.3 million.The Hermes bags of the Birkin line are the most exclusive and, to buy one of these, a company president must save for 32.8 months 25% of his salary;While a senior professional must do it for 330.5 months, that is 27.5 years.
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María Fernanda Hernández, a luxury expert, explained that this is because “the prices of luxury items are given by all the work behind, they usually use raw material of very good quality difficult to get in the market.Additionally, they are unique goods in the market that not everyone can access. Un lujo es algo que no todo el mundo puede tener o no es fácil de conseguir, por lo que si estos tuvieran precios bajos, pues no serían un lujo”.
The aspirational value of luxury brands, a price for which many pay
“Normally luxury brands have a more luxurious range that is the aspirational, which leads people to dream and a much more affordable range.This is part of what makes the product luxury, which is not easy to achieve, so there is more little of the articles with high prices that are the ones that make us dream, ”said Hernández.Similarly, in addition to the work that companies have done to position themselves, they seek raw material and processes that add value and exclusivity.
