Apple is still seen as a luxury brand
Yes, there are brands that offer more expensive mobile devices than the iPhone, but it is undeniable that in the end Apple's are still among the most expensive. This is mainly due to the fact that the company does not offer low-end in its terminals. This helps the apple brand to remain closely linked to prestige and glamour.
No, not everyone who uses an iPhone does so for “showing off”. Logically. In fact, the company offers devices at more popular prices that make them affordable to a larger audience. And that in the end issues like the ones we are dealing with regarding prestige, are still purely subjective elements.
