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Luxury firms focus their sales strategies on the Net-a-porter and Farfetch marketplaces

The luxury sector is joining more and more to digital technology every day. Its manufacturers, designers, producers and sellers see that the Internet is now becoming an important ally in increasing sales.

Firms such as Montblanc, Chloé or Cartier have recently signed agreements with marketplace companies to sell their products there.

This has been really functional for all luxury firms, since with a simple click, users make their purchases and become customers from the comfort of their home.

The effects of networking, diffusion through social networks, Internet advertising campaigns and everything related to massive advertising through networks, now find a great ally in the luxury sector. On the one hand, luxury firms have a way of selling their products, and on the other hand, large physical spaces are not required to offer them, but people can view them in photographs on the networks or high-quality videos and thereby ensure a good sale.

Net-a-Porter or Farfetch are two large marketplaces with countless products from different brands available online, mainly focused on luxury. The agreements that large companies have with these companies show the beginning of a merger, which in the long run will be positive and productive.

The dimensions that these platforms will have in the coming years will allow them to access other types of markets, which makes these companies exclusive world leaders.

The alliances that these companies have with designers, manufacturers, exclusive stores, tourism and everything related to fashion and luxury could become one of the most functional ideas in the world of sales in recent times, since although the pandemic that affected the world population decreases its intensity or disappears, people have seen that the Internet is a functional and very easy-to-use tool that will most likely stay with them forever.

It is a fusion between the world of luxury and technology. A paradigm shift that according to experts has no turning back and that will continue to expand in the coming decades.

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