GLORIA SALGADO Madrid
Fendi team meeting at the firm's studio in Rome. Suddenly, all the women sitting around the boardroom table are silent, staring at their phones. Kim Jones, creative director of the firm, looks stunned at the scene. “They told me that they were waiting for the release of the new Skims collection. That's when I thought: let's do something together, "says Jones about how the idea of collaborating with the shapewear brand that Kim Kardashian founded in 2019 was born.
The Fendi x Skims collection, which goes on sale Tuesday and has its own website, unites the aesthetic codes of the respective brands to create a capsule wardrobe for the modern woman. Curiously, it's based on sketches from an archival collection from the Italian luxury house first introduced by Karl Lagerfeld in 1979, which placed the focus on twisted tube tops, pop colors and tight girdles.
Image of the Fendi x Skims campaign, with Kim Kardashian as the protagonist.
/steven meisel
A proposal that fits with the type of garments that the clothing brand of the media businesswoman makes, known for the focus on the fit and shape of its pieces, to try to enhance the beauty of different female bodies.
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"My Fendi tries to create something for each woman, each different shape, and that is also something at the heart of Skims," explains Jones before highlighting the values of his latest collaborator. "Kim Kardashian is doing a lot to celebrate inclusion, including her admirable work for social justice in America, and as a working woman with a family, she constantly strives to do the best she can."
roman aesthetic
What can be found in the collection? Form-fitting silhouettes embodied in velvet designed for support, while a gradient series of neutral tones suffuse leather dresses that draw inspiration from Roman aesthetics to offer a statuary transformation. The bold color wardrobe saturates contemporary beachwear and shapewear, while a hybrid Fendi x Skims logo appears on a reversible skin-tight tee, embossed on knitwear, printed on underwear and hosiery, or written on large in recycled nylon sportswear.
When it comes to accessories, a standout array of brightly colored Fendi icons appear alongside neutral tones, from the coveted Peekaboo and Fendi First bags to the new Baguette Chain and the Sunshine Shopper with the 3D FF logo, also available in its versions. mini and nano. The footwear is also immersed in the universe created by both Kims, with a hiking sandal.
Logomania on all sides, as Jones likes it, as he demonstrated in his recent collaboration with Versace, where logos formed the vast majority of the pieces presented at Milan Fashion Week in a show full of supermodels from all walks of life. times, like Kate Moss, Naomi Campbell, Amber Valletta or the Spanish Esther Cañadas. On this occasion, enough and more than enough with Kardashian acting as a designer and model in a campaign orchestrated by the prestigious photographer Steven Meisel.
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