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Jaguar Land Rover demonstrates how to combine luxury car and sustainability

Same luxury, more sustainable

However, sustainability can be encouraged in various ways and stop the use of certain materials can have a great impact.Some may receive a second life, while others can be replaced by more respectful alternatives.

For example, aluminum reuse is one of the keys, since it is present in many second -hand vehicles.Taking this component and transforming it into a new high quality, it can be used again in a new car without losing its qualities.Of course, the idea is to end up replacing this material and steel with more efficient compounds.

On the other hand, when it comes to the interior of cars, it is possible to continue manufacturing quality rooms with recycled materials.One of the most important for Jaguar Land Rover is the Nailon Economl®, which consists of plastics from the sea and landfills.Reduces emissions compared to those that come from oil

Jaguar Land Rover demuestra cómo conjugar el automovilismo de lujo y la sostenibilidad

Next to it are also used leather alternatives that we can find in the ‘Materiality’ range.An example is the Kvadrat wool mixture, the company's first vegetable textile, made with eucalyptus and ECONYL® fibers.

Supervision, evaluation and research

With all these actions an improvement in sustainability is already achieved, but it would not be enough without the idea of continuing to progress.In this regard, the company supervises carbon emissions that can be controlled and evaluated, to reduce CO2 by 72 % in all manufacturing, compared to reaching levels of scope 1 of 2007.

On the other hand, the purchase of renewable electricity for manufacturing has also been crucial.With this action, the CO2 derived from the consumption of electricity by 70 % has been reduced compared to the levels of scope 2 of 2007.

Help without borders

Finally, actions in needy places also have an impact, not only environmental, but on people's lives.With the idea of improving the situation in remote communities or whipped by catastrophes, in the last year the company worked with more than 1,100 organizations.

This is not something new, yes.Since 1954, Land Rover collaborates with the International Federation of Red Cross Societies and the Red Crescent (IFRC).In addition, since 2007 they collaborate with CLIMATCARE through investment in projects that improve the environment, as well as work with Lifestraw to reduce carbon emissions and provide drinking water where necessary.

In this way, it is clear that there are many actions that can be carried out to improve life and that you can always go further.The objective is to leave a better planet and in that case, everything that is never done is too much.