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Customization of clothing: the luxury of making your clothes unique

Personalización en modaLa personalización no es una tendencia nueva, pero aquí te dejamos cuatro razones para seguirlo haciendo con tus prendas y accesorios

By Israel Vázquez

Is it a luxury of customization of clothing or garments?The industrial revolution brought mass production, from certain technological advances more objects can be manufactured in less time.Fashion was not exempt from this fact and the, as loved as hate, Fast Fashion appeared.But, at a time when we can all have access to the same piece, true luxury is in exclusivity;And this exclusivity can be achieved through personalization.

For almost a decade, it became popular among the millennial generation to make certain modifications in their articles to make them unique.The brands quickly detected this trend and got to work and offered experiences from the moment of purchase that allowed the user to adapt their objects to their personality.

The automotive and fashion industry were among the first to adopt customization.Important automotive brands allowed their customers to choose interior colors, finishes, wheels in wheels, grills, headlights and other options that ended up offering a unique model when mixing.Meanwhile fashion invited artists to perform activations in which garments such as jackets or footwear or accessories such as wallets, briefcases and travel bags could intervene.

But a decade later, personalization is still a good option in fashion?Here are some reasons to continue customizing your garments and accessories.

The luxury of exclusivity

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If it was not clear at the beginning of the text we repeat it: in the customization of clothing, garments or accessories, exclusivity is obtained.Who wants to walk around looking like everyone else?Personalization offers that even if you have the same model as other people, the combination you chose based on your tastes gives you a unique personality.Brands such as Ferragamo have collaborations with artists in which they offer limited pieces of hand -intervened articles or the option to customize footwear through the selection of elements during production.

Personalización de ropa: el lujo de hacer únicas tus prendas

Mark your territory

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There are many elements that identify us as unique beings.Genetically we have the fingerprint, which is practically impossible to find in another human being.Maybe your initials make you unique, or accounts with some personal or family seal.Personalization allows you to record that element that you consider characteristic of yourself in an object.Try it in your luggage, the next time you will be easier and faster to get your suitcase from the band or not lose sight of it at the airport.

An extension of your personality

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We all have a favorite color, a material that we prefer or even by personal beliefs we feel identified with a certain way or design.Another advantage of customization is to be able to carry with us all those elements that make our garments an extension of our personality.Maybe you prefer the skin to the fabric, you like gold more than silver or at all costs you like to avoid black.You may be a believer and want to record a religious sign or your favorite animal.Or you just want to shout the world about your musical tastes.Personalization will allow you to do any fashion article as much of yours.

Unique moments

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A graduation, your wedding or the birth of a child, a special moment deserves a unique article.Brands such as Converse have customized footwear with the help of artists for weddings.Maybe in your graduation you want to use dumbbells or a tie that reminds you of that special moment or commemorate the birth of your children with personalized jewels.Personalization allows that unique moment to continue and carry it as many times as you want with you through garments or accessories that transport you to that memory.

The perfect present

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Sometimes it is difficult to think about giving someone special.In customization we can find the key to make a good, one unique.You may share some important date with that person, an internal joke or some common taste.Customizing that garment or object to give will help you give the best gift even when you receive the same object or already have it.

Now, how to customize?

If the brand does not offer the option or you want to customize objects that you already have, nothing happens!In the case of garments you can go to a tailor to record your initials or make modifications to your favorite garment.If what you want is to have a unique job about an accessory or jacket or custom t -shirt, you can find on Instagram independent artists with experience in object customization.

Remember that the most important thing at the time of customizing fashion articles is to let the imagination fly and use professionals to obtain unique results.

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