Why Pantone has chosen gray and yellow to dye 2021

The Americans say that if life gives you lemons, make lemonade.And in those we are.Learning to take advantage of the vicissitudes of the current context complex.That is why 2021 is dyed yellow and gray.This has been dictated, as it has been doing for two decades, Pantone, who for this occasion has been necessary to combine two tones instead of choosing only one.

The gray 'Ultimate Gray' and the yellow 'illuminating' destroy the timeless and imperishable 'classic blue' (classic blue) of 2020 to move a message full of energy, strength and hope."We need to feel that everything will be better, it is essential for the human soul," they explain from the popular company.Both in clothes, as in decoration and makeup, these independent colors will prevail that underline the fact that different elements merge to accompany each other.

In a context in which people seek way to reinforce energy, clarity and hope to overcome a situation of sustained uncertainty, encouraging and life -filled tones satisfy our search for vitality."'Illuminating' is a bright and cheerful yellow that generates vivacity and effervescence: a warm tone imbued with sun energy," they clarify.For its part, the 'Ultimate Gray' "evokes sensations of solidity and reliability that are eternal and that provide firm foundations.The colors of the pebbles on the beach and the natural elements whose eroded appearance highlights the ability to withstand the examination of time.Thus, it inspires a quiet security and transfers sensations of composure, stability and resilience ".

The combination reinforces the spirit and highlights our need to be seen, to have visibility, to be recognized and that our voices are heard.A combination of colors whose links with ideas, innovation and intuition, as well as respect for wisdom, experience and intelligence, inspire a feeling of regeneration and project us towards new ways of thinking and conceptualizing.

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— Sharon Wherry Wed May 06 01:49:41 +0000 2015

A curious prognosis

For more than 20 years, the 'Pantone Color of the Year' has influenced the development of products and multi -sectors purchase decisions, such as fashion, interior decoration and industrial design, as well as thePackaging and packaging of products and graphic design.The color selection process entails a deep study and analysis of trends.To reach the final selection of each year, they analyze the market thoroughly in search of new influences, including entertainment industry, films in the filming, itinerant art collections, new artists, fashion, all areas of the areas of theDesign, popular tourist destinations, new lifestyles, game trends and socio -economic conditions.Likewise, these influences may.

Through the forecast of seasonal trends, Pantone Color Institute is associated with global brands that effectively take advantage of power, psychology and the emotion of color in their design strategy.

One of his last collaborations has been with Zara, launching a customizable sports collection, although perhaps one of the most remarkable is the one he has with the prestigious Tiffany jewelry, with which he began working in 2001 to standardize his iconic color in order toguarantee that it was recognizable instantly."The personalized color we created was called 'Blue 1837', because it was the year in which Tiffany was founded," they say.

But can we also know what 2021 will smell?The Spanish 'nose' Jordi Fernández, who occupies an armchair at the perfume academy, considers that the aromas that in an unconscious way were impregnated in our memory last year were the "clean, protective and strong notes of antiseptic alcohol".Notes that will evolve, in their opinion, and for our need for protection, "towards soft and comfortWelcome to notes full of color and joy ".