written by Drafting on 05 Nov 2019 Resistible creates cardboard coffins, 100% ecological. Photo: Special
The rise of incineration and change of generational mentality give new airs to the funeral sector. Young people don't want sad wakes. For them it is a priority for their burials to be ecological and leave their digital legacy in order. There is no doubt that death is one of the safest businesses that exist. It does not depend on fashions, or economic cycles. And is also profitable.
The number of deaths in Spain exceeds 423,000, according to Panasef data (National Association of Funeral Services). A figure that grows slowly, but sure. And dying is not exactly cheap.
The cost of a burial in Spain is around 3,500 euros, according to OCU calculations. In this way, the funeral sector invoices about 1,500 million euros, which represents 0.13% of Spanish GDP. A percentage that amounts to 0.34% if death insurance is included. But in recent times, things have changed. "The panorama in the funeral field is no longer the same. Cultural and religious changes have occurred and customers require more added services," says Ángel Urquiza, director of innovation of Santalucía, leading insurer in the death rate.
The change in religious beliefs can be one of the most decisive for the sector. Above all, facing the future. Almost 90% of those over 65 are considered a believer, according to the Laity in figures, 2018, of the Ferrer I Guàrdia Foundation. But the percentage descends as younger groups are analyzed, until falling below 50% in those under 25 years. the burial). In 2005, only 15% of the deceased were incinerated. Twelve years later the percentage was 40%. And, according to Panasef estimates, the figure could reach 60% in 2025 and be even greater in the urban field. The conservation of the ashes, from converting them into jewelry (even in diamonds) to manufacturing high -design pieces that are integrated into the decoration of the room. of the wakes to use. "Every time you tend to see them as an opportunity to celebrate, to share memories and honor the deceased, rather than cry," says Urquiza. "The ecological part also has a lot > An upward market is the one that opens in the legal field. To the usual efforts is now added the possibility of performing a digital will. It is a document in which the presence of the deceased on the Internet (web pages, social networks, etc.) remains. The client can authorize the cancellation of all his accounts or the transfer of passwords to a trustworthy person. aliyuncs.com/drawing/article_results_6/2022/2/27/9C5B8BCD4D033F8D12C4ED51776ABA2B.JPEG "ALT =" The startups that give a turn to the funeral sector | The businessman "Title =" The startups that give a turn to the funeral sector | Entrepreneur ">
and that is that the new digital generation does not understand life (or death without internet, as evidenced by the incorporation of QR codes into tombs, tombstones and niches.
On the other hand, from Santalucía they detect a growing demand for pre -healing services: from psychological assistance in case of terminal disease to DNA racker services and even time capsules with messages for loved ones in case of accidental death. >
Focus Group also anticipate needs that current legislation still does not allow to meet, such as Euthanasia and cryogenization.
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- Chrisandra♕What is clear is that innovation advances very fast. Sometimes, too much. "They presented us with a 3D glasses project to attend burials virtually, but we don't just see it," says Urquiza. After all, there are situations in which human contact is essential. At least, for the moment. the memories), which is installed in each of the wake rooms. In this way, family and friends can upload images or messages of condolence from anywhere in the world, which will be visible in the panel in real time. , the project was born following the death of his father, on December 4, 2017. "The transforming experience we live was such, which has become our mission: to help family and friends to transform the wake experience as You live today, paying tribute to the life of the loved one, through the universal power of photography, "he says. "Experience shows us that having our technology in the wake room is therapeutic." The startup is present in 13 Spanish provinces and will soon reach Portugal. A passive, negative and obsolete product to an active, design and ecological product, "says Manuel Revilla, founder of Resistible. The tapas include a piece of slate and chalk so that the relatives can write messages. In addition, the company facilitates a cardboard tree for people to hang photos and messages. "The idea is to help the farewell of the loved one. Channel emotions and turn the act into a tribute," he explains. of Caja Burgos. Consequently, he plans to address the international leap. Four generations ago. Twenty years ago he had the idea of transforming the ashes of the deceased into design pieces, but at that time there was no necessary technology for it. Finally, in 2012 he joined forces with Íñigo Zurita (which comes from the financial sector) and launched omneo.
"The idea is to keep the ashes in a design element. We solidify them with a 100% patented procedure and turn them into a completely customizable element and with integrated technology (when passing the phone through the product it opens A private website that allows you to share memories), "says Zurita. In this way, he can keep it in his house, in a cemetery and, shortly, in specially designed columbaries. "We give a differential solution to a problem of the big cities that is the lack of space for niches," he says.
The price range ranges between 200 and 420 euros. "We optimize the costs so that they are not very high," says Zurita. The company addresses both the final and funeral and insurers. of ups and downs. The Alife social network was born with the vocation to help in that process. "The family can share ceremony data and confirm assistance. And it also works as a kind of 'Facebook', for the relatives, but more intimate," explains its founder, Jordi Martínez. The objective is not to focus only on the deceased's memory, but to help accept the loss: "The idea arose because I lost someone and I realized each one reacts at a different time. And you may not have where you have no where Pass the duel. " P> The firm was born in 2015 and already has 7% share in Spain. It is also present in America and Asia. The business model is B2B and is directed directly to funeral homes. "We help you give value to your customers and we also contribute a 'feedback', since users can evaluate the quality of the funeral service." > In many cultures, death is only transit towards a new life. A premise that fits with urn bios. The startup has developed a biodegradable urn that includes a seed and the necessary elements so that the deceased's ashes become a tree. Behind this project is the industrial designer Gerard Moliné: "When he studied the race he used P> In 2005 he gave the rights to the Catalan Generalitat, but with the crisis the 'royalties'. So he recovered the rights and began to manufacture the product. The startup addresses both final and funeral customers. P>
The company sells about 10,000 polls per year and its type client are women aged 25 to 40. Entrepreneurs | Day of the Dead | funeral | Startup
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