The Viana Palace becomes the stage for the promotion of the jewelry of Córdoba

The Viana Palace has hosted a photo shoot with fashion and jewelry designers Cordoba.The objective is to promote the work of this sector, offer recognition and increase its market share, all in order to obtain greater presence of Cordoba jewelry in the main digital channels.

The initiative is part of the collaboration agreement between the Municipal Institute for Economic Development (IMDEEC) and the Provincial Association of Joy, Silverry and Watches San Eloy, for the value of the Jewelry of Córdoba.This sector is one of the most traditional of the Cordoba economy and heritage and is in continuous reinvention to continue combining its crafts with the new market models.

This project participates in the designers and designers of jewelry Antonio Ramírez - Kuvo Plata, Alejandro Carrero, Almufer, Álvaro Larrosa Furtest, Aragon Carmona, FMF 1950, Fidda Jewels, Kukka Designs and Salt Red - Leo Salinas. Y las firmas de moda Antonio Mancini, Matilde Cano, Rafa Valverde y Sergy & Tapiju.

The president of the Joyeros Association, MilagrosObjective of valueing heritage, fashion and jewelry Cordoba.

The photographer in charge of carrying out the session is the professional Fede Serra, who has a great career in the industry collaborating with fashion publications and photographing great personalities of the country."There has been a high quality production team, which has done national and international work," said Gomez.

This type of activity is the first time that it is carried out, and Milagrosideal promotion, "he said.

For his part, Antonio Ramírez, of the Kuvo-Plata jewelry has highlighted the initiative since the jewelry items are promoted from a more artistic point of view, in addition to the technician, together with the heritage that Córdoba possesses, in this case, theViana Palace.

Ramírez has assured that the sector has been resentful from the situation caused by the Coronavirus, since sales and work at the export level has decreased."The use of the jewel has been reduced to casual models, for daily use, as well as to go to work," he concluded.

From Fidda Jewels, the CEO of the brand, Salvi Garrido, has described this initiative as positive, "Help to the promotion in networks that today is what moves the world", in addition to highlighting the environment of Córdoba and promoting the city.Garrido has shown his desire to continue carrying out activities such as and highlights the work of the Cordoba Association, which he considers "quite active".

Sector study

This activity is part of the Training Plan that aims to alleviate the results obtained in the last study by the IMDEEC in collaboration with the Association of Plathero and Watchwater Jewns of Córdoba San Eloy, where it is highlighted that 90% of the Cordoba companies in the sectorof jewelry does not have a digital marketing plan, in addition, the data ensures that 80% of companies are not assigned a budget for that plan.

Other results obtained ensure that 44% of companies have not made changes to their website in the last three years and 85% do not have a positioning service.More than half has Facebook and Instagram accounts, but 56% do not interact with their target audience and 61% do not publish relevant content.

Of the 41 companies that participated in the study, 51% do not carry out promotional campaigns, and 71% do not carry out a previous analysis of the target audience.73%, meanwhile, do not do a previous job in creative design.