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From Grisogon: the brand of high Swiss jewelry

  1. María Sempere

 De Grisogono: la marca de alta joyería suiza

Laalta joyería debe de cumplir unos estándares de calidad muy claros. Entre ellos, la manufactura, la innovación y la creación de excelentes piezas, jamás vistas, se llevan la palma. De esto sabe muchísimo De Grisogono, una marca de alta joyería suiza, que nace al amparo de los magníficos diamantes negros y un presidente experto en estas piedras preciosas. De Grisogono: la marca de alta joyería suiza

 De Grisogono: la marca de alta joyería suiza

The history of the brand

 De Grisogono: la marca de alta joyería suiza

Grisogono was born in 1993 by Fawaz Gruosi, Alma mater of the house, and two partners. During that year, the company's founder opened a jewelry store in Geneva, where he decided to bet to start experimenting with the use of black diamonds in high jewelry. This type of gems was completely out of use because of the utmost fragility and immense difficulty in carving.

 De Grisogono: la marca de alta joyería suiza

Only two years after starting its career in the world of high jewelry, Gruosi leaves its partners to embark on an international brand expansion. This is how the Grisogono group, S.A., was born. It immediately finds its place in the world of jewelry due to the use of the black diamond. This is achieved by removing a limited collection in which the only precious stone used was the black diamond. Since then he has been known as the jeweler of black diamonds, making it his sign of identity and brand.

In 1997, the house was already expanding internationally and opened a boutique in London, with overwhelming success. Their collections are already beginning to incorporate pieces such as watches or sunglasses, in which the diamonds that distinguish them are used. In the year 2000 they present the first collection of high watchmaking.

Technological advances and innovations are the most characteristic of this firm, as they do not cease their efforts to find new materials and applications to grow and continue to surprise. In 2005 they created a new tone of gold, named Browny Brown Gold. They do this on the basis of a number of physical principles.

Today De Grisogono continues to bet on maximum innovation and the creation of unique and unique pieces. The emeralds, have now become the battle horse of Gruosi, who bets on the maximum coloring in any of his high jewelry pieces. And all this, using materials of the highest quality, with novel and clean techniques. In the end, what you get are collections that show true masterpieces. Fawaz Gruosi acquired a stake in Chopard in 2007, so its expansion is still windy.

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