Adria, the accessible fine jewelry firm that you should have on your radar

What do we look for in a jewelry? What is the decisive factor when investing in one? Perhaps one of the most important has to do with quality. After all, a jewelry is a long-term investment. Unlike a piece of clothing or a pair of shoes, this one is not meant to last a couple of years in your closet; but a couple of decades. For this reason, perhaps, the best thing to do when looking for one is to ask about its material and thus ensure the promise of taking home a long-lasting treasure.

That is exactly the offer that Adria brings under her arm. Founded in 2017 by three sisters- Joanna, Stephanie and Elizabeth Meza- Adria was born with the idea of ​​becoming a fine jewelry option in Peru designed for a young audience, lovers of trends but also of quality. A combination that, added to the good price of the pieces, is irresistibly tempting.

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Its concept is based on the philosophy of accessible luxury, a world that is especially attractive for a young clientele interested in fashion and jewelry, but who does not have a budget large enough to opt for the most classic options on the market. . That's where Adrian comes in. A jewelery with unique pieces and at an affordable price.

“Since we were little we had the idea of ​​creating our own brand. We wanted to start with something that identifies us. Investigating a lot on the subject and traveling to see different jewelry stores, we realized that in Peru there was a market niche. At that time, there was no fine jewelry option that strayed from the traditional: something that follows trends, is of quality and at an affordable price. Modern, youthful. Something my sisters and I would buy. That's when we decided to create Adria”, says Joanna Meza.

The firm has already been in the market for four years and today it is positioned as one of the favourites. It is a family job, as Adria was born into a family of metal craftsmen. It's in their blood. “My grandfather was a goldsmith and my parents were in charge of the most commercial part: they exported Peruvian jewelry abroad. In other words, we were already linked to the sector”, he adds.

The firm has three categories: 24K gold-plated 925 sterling silver pieces and mica, 18K gold and, the most exclusive line of all, 18K gold with precious stones. In addition, they have a men's line and 'Adria Kids', the latter intended for the little ones in the house. “We have opened a line for moms because we realized that there was great interest. Now, we also have earrings for babies and children. Many mothers often buy for themselves and their children. It's a totally different shopping experience,” Joanna explains.

Adria has just launched 'Trilogía', her latest collection inspired by the inner feminine strength, embodied in the precious stones used for the rings. In addition to its different lines, the firm customizes jewelry according to the needs of the clientele.

THE FACT

Adria's products are available at the Jockey Plaza Shopping Center, Plaza San Miguel and the San Isidro Showroom.

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