The concept of ‘Authentic Copy’ is undoubtedly interesting.The imitations have always been considered ‘bad’ for fashion, since they engulf benefits and damage the intrinsic value of the brand, with the addition that they could even cause damage to the client that - voluntarily or involuntarily - acquires them.Gucci fake sunglasses?No UV protection.And be careful with cobalt-60, the radioactive isotope that was found in the metal straps of some false bags.However, in the last seasons the brands have become friends with the copies, as happened with Gucci or Vetements when launching collections 'of paste' that versioned those popular falsifications in the 80s in New York - in the case of the first one -, or currently in Korea - the second.
Do I imitations still represent the last compliment or mere illegal practices that must be eradicated?"Both things!" Rosso assures Vogue, via Mail.“If someone copies you, it is because your brand is worth the client and it is from his favorites;But at the same time we must make an effort to protect our plagiarism activity.We will continue to fight our brand through the implementation of avant -garde technology, since we cannot tolerate scammers of any kind, online or physically. ”Chinatown's pop-up, Revela Rosso, was born as a joke."We wanted to apply our own irony ... and at the same time mock a little of the current tendency to logomania, but in the manner of diesel.We don't want to get too seriously. ”
Will you worry the fact that giving credit to the copy, the value of the authentic product and its price can be undermined? If the ‘false’ article of diesel buying people is as good as the other and at a copy price, why pay for the real one? "Not at all," Rosso replies. “We are using diesel potential to strengthen ourselves even more. The true bargain is that those who have bought one of these products from Deisel will see them converted into collection items and there will be no way to find them later; Unless you enter fast in our online store before they run out. We have directed this to our nucleus of fashion -passionate clients that seeks something that attracts looks and awakens curiosity, and while making part of our culture and join our commitment to support the difference. The ‘false’ prices and the imitations store has been an experiment to celebrate that there are people bravely to find a unique and personal style ”.
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Even so, Rosso never loses sight of the business plan: "If someone else is encouraged, they will have to make a copy of another copy," he writes."But in case there was any doubt, we have registered the Deisel mark."
‘Diesel - For Successful Living’ will open the public in Channel St. and Broadway, New York, until February 12.
