DVIIAIRE COLLECTIVE or how to force yourself selling second -hand luxury

Second -hand luxury is one of the most quick retail segments.In 2015, the Privco consultancy estimated its value at 14.000 million euros.To the rhythm that goes, it is expected to exceed 19.000 in 2020.And most of this multimillionaire box will be done online.In the digital field - one of broader horizons, if not infinite - the players are still few.At least for the moment.

One of them is the dressing platform Collective, pioneer in the matter.He was born in 2009 with the idea of creating a reliable meeting point between buyers and vendors in which he is the intermediary.The success was immediate.And continuous: the benefits have doubled year after year.In 2012 they reached 18 million euros.In 2014, at 46.Today Vestiaire Collective can boast of being a European leader in the purchase and sale of high -end items Second Hand.Vértigo numbers endorse it.Present in more than 40 countries, and with imminent expansion plans in Asia, it has more than four million users.Every month are registered 100.000 more.Its catalog, which includes 3.000 brands, has more than 400.000 products.About 2 are added.000 a day.But never without going through quality control and authentication.

Sébastian Fabre, co -founder and CEO.Photo: Germán Saiz Photo: NRA

"It is the heart of dressing.In it, everything shouts French chic.To the fresh croissants tray."From the minute one the idea was to create a broad offer, but first of all," he says.In the process they look with magnifying glass the status of the pieces - a shoe with too many dances on top does not pass the cut -.But the first imperative is authenticity.«Many imitations come to us.Actually, more than we would like, ”hesan laments.

Falsification is the villain of this story.One against the one who is difficult to fight.The last rush are the so -called "superphals" (the excess of production that is steal from the factories and that makes it practically impossible to distinguish them from the originals).And the fact that in the second -hand market the regulations are scarce (or null) does not help.But the Hersan team does not escape a.It is the fashion CSI.There is no label or serial number that cannot decipher.Study diamond diamond jewelry.And analyze from the engraving in the zipper of the inner pocket to the disposal of the seams.By the way, "in a Hermès bag they should be diagonal," says Victoire Boyer Chammard, an authentication expert, pointing out the stitches of a well -preserved vintage kelly.

Hersan, Catalog Director.Photo: Germán Saiz Photo: NRA

Another way of seeing (and consuming) luxury.The second -hand notion has changed.The success of dressing collective gives good account."We have gone from an era of possessing goods to another in which we use them, enjoy and give ticket," says Fanny Moizant, communication director. Sébastian Fabre, co -founder and CEO, coincide: «La gente compra pensando en el potencial de reventa».And it's big.Do you remember that head of The New York Times that read that a Birkin de Hermès is better investment than gold?He didn't exaggerate.«Last year a client bought one mini for 500 euros.A few months later, he sold it for 5.000 », says Hersan.

It is not usual.As soon as it leaves the store, an item loses from 20% to 30% of its value.The fall is precipitated if it is a trend design.But if it is a rare piece, limited edition or collaboration, or is exhausted in store, it has added value.Then there are native tastes.Impossible not to ask for Spain.The platform was launched in our country at the end of 2014.Bimba and Lola or Carolina Herrera form a good part of supply and demand.Also Isabel Marant.Hermès, as in the rest of the planet, does not fail.Nor Chanel - help the Maison raises the price of its bags 15% every year -.Gucci is another winner.

Of the more than 21.000 deposited articles, 70% are accepted by moderation equipment, with offices in Paris, London, New York and soon in Milan.Then comes quality and authentication control.Photo: Germán Saiz Photo: NRA

Although it seems otherwise, the frantic rhythm of the industry plays in favor.«Every six months a new collection is served, a new trend, a new need.But access to products is for limited time, ”explains Fabre.Something that will be pronounced with the calendar changes announced.With the proposals arriving at store while presenting at the parades, there will be no time to meditate.Philosophy is "I see it, I want it, I buy it".Doubt a moment and have lost their opportunity.There goes into play dressing collective."We elongate the fashion life cycle," he says.And a circle is created in which everyone takes their part of cake.Starting with users, which can be agreed by a Gucci bag at a tempting price or selling those louboutin stilettos that they used for their friend's wedding and never again.And of course the platform, which pocketed 25% commission for the services provided - of the authentication of shipping costs -.But also the firms take a slice.First, because with the money that users earn selling what they do not use they can return to the stores to spend.And, second, because "we forge a new community of consumers," says Fabre.Dressed Collective is an access door (auxiliary) to the world of luxury.Among its ranks there are collectors, vintage lovers and a lot of fashionista in search of that dress that escaped last season.«But the great part of our members are young women who are going to buy their first Louis Vuitton.And most repeat, ”says Harsen.

Photo: Germán Saiz Photo: NRA

The crisis was the trigger for the second -hand boom.Was translated into a change.Photo: Germán Saiz Photo: NRA

80% of the catalog are articles of the latest collections.But the vintage sector is strong.Photo: Germán Saiz Photo: NRA

"We Only Sell Items We Love".Photo: Germán Saiz Photo: NRA

In 2012 he signed the act against the falsification promoted by the French government, together with signatures such as Louis Vuitton, Dior and Givenchy.Today works hand in hand with them.Photo: Germán Saiz Photo: NRA

Photo: Germán Saiz Photo: NRA

Photo: Germán Saiz

The social component of the platform is a key pillar.Users can speak, set up a lookbook or link their profile to Facebook.Photo: Germán Saiz Photo: NRA

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