NEW YORK, Jan. 11, 2022 /PRNewswire/ -- Celebrating more than a decade of innovation and utilitarian design, TUMI's latest evolution of Alpha Bravo continues its legacy with the all-star Life in Forward Motion campaign. The collection is made up of totally new styles focused on modularity, sustainability and durability. Introducing more than two dozen new silhouettes including backpacks, shoulder bags, bibs, briefcases and crossbody bags. Select bags will be available in a seasonal colourway that takes military inspiration to the next level, made from a durable ripstop fabric that draws inspiration from the robust weave of parachutes. Many models feature a main body fabric made from recycled materials, an even more sustainable version of their signature ballistic nylon. The lining of almost all styles is also made from recycled materials, and the collection's long-lasting quality further reinforces its sustainability.
In keeping with Alpha Bravo's energy to go anywhere and do anything, each style is compatible with the new TUMI+ travel accessories, a modular ecosystem that can be used to customize your bag based on personal needs and complements a restless lifestyle. TUMI+ attaches not only to the Alpha Bravo collection, but to many others in the TUMI portfolio, using chains, G-hooks and carabiners.
This spring, TUMI presents the Alpha Bravo collection in a series of four short films starring an international cast known as the "TUMI Crew." Shot on location in New York and London, the bicontinental campaign is carefully told through the lens of noted directors Autobahn and Andy Madeleine. The campaign authentically showcases these multifaceted talents navigating Life in Forward Motion with the support of Alpha Bravo.
Chapter 1, starring F1 driver and gamer Lando Norris, opens on January 11, 2022 and will feature the Navigation Backpack, Mason Holster and Classified Fanny Pack. The junior champion and 5-time Formula 1 podium winner started racing at the age of 7 and became the youngest karting world champion at the age of 14. He joined Formula 1 as the youngest British Formula 1 driver in history at the age of 19 and now, with multiple podium finishes, fastest laps and a pole position to his credit, he is paving his way to becoming a future Formula 1 Champion. Formula 1 world.
Chapter 2, starring professional soccer player and model Son Heung-Min, opens on January 27, 2022, and will feature the Logistics Backpack, Navigation Backpack, and Liaison. Son is an integral part of the Tottenham Hotspur football club and is the captain of the South Korea national football team. In 2019, Son became the highest scoring Asian player in the Champions League, which was followed by being the first Asian player to score over 50 Premier League goals in 2020. Son has been named Asia's best footballer in 6 times. With a humble and carefree attitude, his popularity transcends all people and he unites fans as one.
Episode 3, starring Grammy Award-winning, Golden Globe and Emmy nominated actor, performer and musician Anthony Ramos, opens on February 7, 2022 and features the Recruit Chest Pack, the Ally Pack and the transport pack. Storyteller, visionary and creator, Ramos has recently released his second album, "Love and Lies", which melodically captures the rawest emotions.Ramos, who has appeared on the covers of The Hollywood Reporter and Time Magazine, has been included in the prestigious TIME 100 "Next" list, highlighting emerging leaders who are shaping the future.
Chapter 4, starring acclaimed singer-songwriter Gracie Abrams, premieres on March 8, 2022, and features the Platoon Sling, Junior Crossbody, and Search Backpack. Named an artist to watch by outlets including Pigeons & Planes, Fader and iD, as well as being crowned one of the top seven female musicians by Vogue UK, Abrams has amassed a massive following on the strength of her emotionally intimate lyrics. and his DIY sensibilities. With his latest project, This Is What It Feels Like, Abrams brings his raw introspection to the most intimate emotional experiences. Abrams will embark on a North American and European tour in early 2022.
Events scheduled to accompany the launch include experiential pop-ups around the world featuring unique Tumi Crew items and an immersive look at the Alpha Bravo collection. TUMI debuts the experience at Dubai Mall in the United Arab Emirates from February 8-14, 2022.
"It was important to us to demonstrate TUMI's core pillars and values in this campaign by showcasing our narrative in a disruptive and relevant way. TUMI's Life In Forward Motion campaign authentically shares our brand story through the lens of four multi-faceted lives." capturing their aspirations, ambitions and challenges. Like Alpha Bravo, the TUMI Crew always pursue excellence," said Jill Krizelman, Senior Vice President of E-Commerce and Marketing at TUMI.
Victor Sanz, creative director of TUMI added, "The way we interact in the way we travel has undergone a major change in the last two years, so we saw this as an opportunity to refocus the Alpha Bravo collection for our new modern customer. We look at what is truly important to our client and assess how we can integrate it into the launch of this collection. We really immerse ourselves in their needs, not only from a business point of view, but also from a lifestyle point of view, knowing that they also pursue his passions."
About TUMI
Since 1975, TUMI has created world-class luxury goods for business, travel and performance designed to enhance, simplify and beautify all aspects of life on the go. Combining seamless functionality with a spirit of ingenuity, we're committed to empowering travel as a lifelong partner for those on the go and pursuing their passions. The brand is sold globally in more than 75 countries with approximately 2,000 points of sale.
For more information about TUMI, visit www.TUMI.com
Photo -https://mma.prnewswire.com/media/1723919/TUMI_Alpha_Bravo_Lando_Navigation_Backpack_RGB_300_9x16.jpg
Photo -https://mma.prnewswire.com/media/1723920/TUMI_ALPHA_BRAVO_0771_02_9x16.jpg
Photo -https://mma.prnewswire.com/media/1723921/TUMI_Alpha_Bravo_Lando_Navigation_Backpack_3_RGB_300_9x16.jpg
Photo -https://mma.prnewswire.com/media/1723922/TUMI_ALPHA_BRAVO_0822_03_9x16.jpg
Photo -https://mma.prnewswire.com/media/1723923/TUMI_ALPHA_BRAVO_1179_02_9x16.jpg
Photo -https://mma.prnewswire.com/media/1723924/TUMI_Alpha_Bravo_Gracie_Platoon_Sling_RGB_72.jpg
Photo -https://mma.prnewswire.com/media/1723925/Tumi_Alpha_Bravo_Son_Liaison_Tote_RGB_72.jpg
Photo -https://mma.prnewswire.com/media/1723926/Tumi_Alpha_Bravo_Anthony_Chest_Pack_RGB_72.jpg
Logo -https://mma.prnewswire.com/media/214382/tumi_logo.jpg
