Compulsive shopping: are we addicted to spending on bullshit?

It is undeniable that it is getting easier to buy.The arrival of the Internet has meant a radical change in the way we had to spend our money.But is it compatible to have a responsible consumption being an unconscious buyer?What happens in our brain when we buy?Who has not bought a bullshit just for the rush of buying?

In this Gen Playz debate, we have the presence of psychologist Alba Palazón;the designer Selena Winters (@selenaWinters);Anonymous Garcia, member of Homo Velamine and anti -advertising activist on the Zero Automobile Publicity platform;Alba Sueiro, communication specialist for brands;Patricia Reina, director of the blog ‘Live without plastic’;and our dear Samantha Hudson (@badbixsamantha).

That's, I just buy other maracas.

If you feel that your hands sweat, your pupils expand,

Your heart rate is accelerated and the euphoria invades you,

Not that you have fallen in love.

You are a compulsive buyer.

Who has not bought a bullshit just for the high?

How has Pandemia influenced

In the growth of online purchases?

Why do we live the arrival of packages as something loving?

Is it compatible with responsible consumption

with being an unconscious buyer? inside "Genplayz".

Aló, how are you?

Welcome to "Gen Playz".

The program formerly presented by Inés, but Inés ... D.E.P.

In peace."Requiescat in Pace", which is said in Latin.

It is no longer Inés, now I'm.

Ines, I am very taste here, you, at home, calm.

Tore a little to the rumba, the things that you want to do.

I am very comfortable, do not hurry.

Today we are going to talk about purchases.

Of compulsive purchases.

Of what happens in the brain.

Are we loading the planet with so much package?

I don't know, we'll see it here today.

And I am not going to tell you about what is going,

But this video will tell you better,

Because the audiovisuals much better.

"I have long bought to be a mere activity

To meet basic needs

And we pass the consumer society. "

"In which individuals become

In compulsive and waste consumers we

in invented needs ".

"With the exponential boom of online purchases,

The constant bombardment of personalized advertising,

according to our interests. "

"And the transformation of social networks into stores,

Purchases are increasingly unnecessary. "

"And compulsive."

"But what happens in our brain when we buy?"

"How does the neuromárquetin manipulate us so that we do not come out

of that vicious circle? "

"Can you be addictive?"

50% in all medieval products.

And I went out with a medieval armor.

"Did you really need to buy a popcorn machine

by 287 that only you will use once in a lifetime? "

What is this?

What is this?

Yes, that's how there we have a wonderful table

To talk about a subject no less wonderful.

Or no, we'll see.

We started, I have my left to Alba Palazón.

That is, nothing more and nothing less,

What a general health psychologist

OF THE PSYCHIATRY AND PSYCHOLOGY SERVICE

of the Dexeus University Hospital. Yes, yes.

Did I pronounce well? Well ...

To be pointed, but no, good, good.

How are you?Well? Yes, delighted to be here.

Wonderful, as it has to be.

We also have Selena Winters, there it is.

As you can see, he is seen in his face, he designs.

(Laughs)

Design, is emerging.

He says: "Design and is emerging."

Well, right? Yes, yes.

It is true, one hundred percent of success.

We have in the zoom, known now,

known from this house,

To Anonymous Garcia.

Came to talk about Spain

And now it is with a new pod,

They have in hands.

Titled, correct me if I'm wrong,

Zero Automobile Publicity.

Oh, it is not heard.

He is mutated. You have put the mute.

Oh, he doesn't see me.

-You are already, that's it.

That very well pronounced, friend.

Indeed, Zero Automobile Publicity

And what we intend is to end with the advertising of cars

Just as 20 years ago it ended with tobacco.

We will count more about that.

Wonderful.

We also have, the other 50% of our zoom,

A Alba Sueiro.

And activist for responsible consumption.

Alba, very good.-Very good, delighted.

All good? Everything phenomenal.

I am looking forward to the debate.

Great, perfect, as it has to be.

Those are the desire that I want.

We have, returning to the table,

To the people of flesh and blood,

Without weeding, please.

We have Patricia Reina,

that since 2015 lives without plastics

And she is the author of a book

"Live without plastics."

-Superevidente, but effective.

The experience well? Yes.

Great. Superfácil.

Well now you will tell us about it.

And we also have, of course,

I tell you what they put me.

Let's see the grace.

"Queer artist and icon."

And I want to add: "Madam from which I had 30 seconds of life."

From the feet to the head.

I prefer the second than the first.

Because the first one a nonsense.

Come on, I from queer ...

Lady from the first palmadita.

I am a cis woman.

I have nothing that I have nothing. As it has to be.

Welcome again, how are you? Phenomenal.

If you are at home. I have come barefoot and everything.

(Laughs)

We have to put swamps for people who come.

Let's start, I'm going to the table a question,

Pick up who you want, please.

What happens in our brain

When do we buy?

What are the processes that occur?

Maybe, you can start here.

-Come on, go, yes.

-It's true, he has much more points to define it.

-No, well, basically what happens in our brain

When we buy is that there is an explosion, we would say,

of two very important substances: dopamine and serotonin.

These substances modulate our mood.

And when we have an explosion of these two substances

In our brain, we enter a state of happiness,

of satisfaction.

Well, a very remarkable state of pleasure.

What's happening?That in compulsive purchase cases

This status

It usually lasts very little.

Because right away

totally opposite reactions,

They are guilt, shame

for having carried out a behavior

that, in many cases, they know,

But they don't want to admit.

That is, after all, dysfunctional.

I mean, there are patterns in what you are saying

which looks like an addiction, a drug.

Totally.

At the brain level, the circuit that is activated is very similar

When when you consume a substance that activates you.

A psychoactive substance such as cocaine.

It could be, for example.

Can we say that Amazon's "buy" button

Is the new cocaine?

It is the trigger.And so much.

Cool.

You speak, please.

What produces you in the brain?

-It gives me everything but that.

It produces anxiety.

When I buy is: "I'm already spending money that I don't have."

"I don't need so much."

And I need support from my friends.

In plan: "Aunt, is this worth it or not?"

But it always generates anxiety, when paying:

"I have bought that I didn't need."

-What happens to us in compulsive purchase cases.

-Then, when I put it on, "well, look."

-Compensa a little. (Samantha) "It is divine."

-Okay angry with myself.

-Of course, the experience I have at the clinical level is that.

At the time of purchases there is satisfaction,

In fact, they are people who spend a lot of time

planning the purchase, imagining ...

There is a whole process prior to purchase

They also enjoy it.

But they are the moment they buy,

The state of happiness lasts very little,

And then what you describe appears.

That is, this discomfort, this anxiety of saying:

"My mother, I have spent an amount of money."

"What am I going to do with this?"

"¿Me es útil o no?".-Totally.

-I concern you.

Samantha.

As @ official lady you are,

I understand that you are more than to buy from the establishment.

-Yes.

But do you think online is more likely to fall into this compulsion?

In this compulsion I want, I want.

I think online is much simpler

Because you have to click.

It's like you get less aware that it is not something tangible.

That you can say: "I have taken15 kilos of clothes in a second

Only on Zara's website ".

And when you go, you are distracted with more stimuli.

I am lucky as I am addicted to purchases,

I am a compulsive buyer.

How did it come out, I bought

That damn medieval armor of 190 euros.

But I'm lucky that I buy things

They are only secondly.

Voucher.

Suddenly, maybe I see algomono in any usual store

And I take it.

But how I like to dress like a lady

And the ugliest thing in the store is what I wear,

I am lucky that I buy a lot,

but maybe it could be called sustainable consumption.

Because it's a bit like reusing

The whole second hand.

Now, I have the fallen, shattered.

(Laughs)

I have no more clothes.

I have a problem, I do not deny it.

But it could be more serious.

Patricia, before being free and pure soul that you are,

Did you also fell these practices?

Did you fall into these stories?

-I will be the rarest, but I never liked going to buy.

Get into a shopping center more similar to hell.

Really.

Try you a size: "This is wrong."Try another.

I am very overwhelmed

and on top of the shopping centers,

how it has become fashionable to put high music,

That looks like a disco.

It's like: "I want to get out of here."

I would like to have clothes, well,

But without having to buy it.

I think I am the opposite of the this button that you say.

That is, I have never liked it.

That pure anxiety. It gives me anxiety.

We are going with zoom now.

I want to comment one, this ball goes to you.

You are going to know perfectly.

What is the responsibility of brands

When selling us the motorcycle?

That is, at the time of the publicity and all these things.

-Well, she who is marquetin ...

-Eh ... Are you talking, Alba?

-No, give it.

Then I answer.

What education, what to know how to be.

-Well, I'm going to slaughter against advertising.

Because in fact the publicities that makes

that people need things

that does not really need.

And it is the one that generates impulse to buy

And the one that suddenly puts

puts you in your eyes,

Something you had not seen: "I want that."

In that sense very responsible for consumption.

I have said obvious.

But the shots go a little there.

Alba, the word gives you.

-Thank you very much.

It looks like a "news" connection.

(Laughs)

I think that...

Let's see, we always focus on responsible consumption

From the perspective of the person you buy.

But I think the markscrew are more aware

of your role in facilitating responsible consumption.

If I have a brand

And I want to facilitate that consumption,

Well, I don't point to myself Black Friday, right?

Or maybe I put offers that end

in 24 hours so that people do not have time to meditate

And buy without thinking.

And then he regrets, as you said at the table.

I think brands have to be more aware

of that power they have

And the power gives them the digital scope.

And if we really want,

Because razors want to enter

in the field of being environmentally responsible,

They have to start too

considering what your role in the consumption system is

and how they behave for the consumer.

-I disagree a little.

Because that can make certain brands.

But they will always be minority.

A little more elitists.

But the question scores the big brands,

that are the ones that take the cat to the water,

In the background they have to do that the machine continues

And the machine needs to consume.

Obsolescence, consume a new thing, and so on.

And it seems to me a very fallacious thing

that deposit in the consumer

The responsibility of buying the greener or more sustainable.

Nope?

In the end, that should be inserted

In the system itself

And in the end you don't say:

"I'm going to the neighborhood store

to buy me a sustainable vegan,

But it costs me three times more than in the supermarket. "

But the most cheaper products.

How is that done? This is a bit utopia,

But I think I would have to go there.

Leave the consumer responsibility

In the background it is a bit fallacious.

Collecting this, Patricia,

What is the responsibility that consumers have?

-I think we all have the responsibility

As far as we can decide and choose.

We cannot be responsible

of something that is not our option.

If you have the possibility to buy something more sustainable,

or at close level

or at the economic level or whatever,

Well, there are also that responsibility.

But if you don't have it, it is not your responsibility.

I think it's that too.

He said that in the end

The role of large marks to be feeding the car.

And I think that is not his role.

That is because we have given the privilege

that we create it and say:

"It is what they have to do."

But no, what they should do is do the same,

But always respecting values

at the environmental, economic and social level.

That the social issues large companies

The soils are thrown directly.

It is clear that advertising, this comes from afar.

In fact, the loaves and fish move it

If you realize, it is a fucking marketing campaign.

But with the internet entrance there are new things.

What is said that sometimes it seems true,

I understand that it will be true, but I don't want to catch my fingers,

That Amazon listens to us.-Yes, I tell you.

I tell you completely.

Yes yes.

That I put on plan, I don't know what I put a friend of mine

And I wanted me to get out that we didn't remember

And I was saying all the time and left.

On the Instagram when you pass the "stories", you get out.

He listens to you.

It is superfort.

-It happened to me on Google.-I swear.

-Arong with a friend of mattresses.

But I didn't look for it, and I got mattresses of mattresses.

-And the Tik Tok also listens to you.

You too?

-I was the other day that my chest hurt a lot

And I said: "That is, Covid, something happens to me."

I tell a friend of mine by WhatsApp

And my friend is a video tok a video

of a man saying:

"If you have punctures in the lungs,

You have farts. "

And that's it.

Gases.-And is true.

With the gases you get here and the lungs hurt.

-Mard, this is not sustainable.

But it is a very important issue.

It is to tell people that the heart does not hurt.

Total.

Of course, we have health experts.

I don't want to roll it.

But when you say: "Oh, I'm going to the other life."

-They are a psychological pregnancy.

I was going to say that I get very rare ads.

I imagine they will listen to me,

worse will not know very well for where the shots go

and puts me a sacaChes.

An entire monkey made of albal paper.

Very rare things.

Then they love all, then ...

-I have vouchers from Aqualand.

-Yes, many.

-Geboganes giant comode hundreds of thousands of years.

If true.

-A giant slide.

-A pool slide.

-Who are going to buy it? 120,000 euros.

-What more interesting conversations you have to have.

Mattresses come out.

-There is nothing more interesting than sleeping and eating.

I wanted to tell Alba

that these new forms of advertising,

Like what we are talking about

They listen to us.

Does he go hand in hand with ...

I don't know how to call it,

the problems that can be bought,

buy compulsively?

Does this go this is always?

-To see the appearance ...

Well, more than the appearance, supervid development

that there have been of social networks,

It has contributed a lot

to which more compulsive purchase cases appear.

And the worst part is that apart from the fact that the number of cases has increased

Very a few years,

Each time the age of onset of the compulsive purchase is ...

-More short.-Sure, it's less.

We are finding ourselves

that a problem that began before

between 25 to 30 years,

Now start at 17.

-And 16.-Exactly.

Of course, in full adolescence.

You say: "oysters, what's happening?"

What's happening.

The fact that you are talking about something

And you get the announcement in Instagram, let's say,

And you say: "Oysters, well, maybe I don't need it,

But I'm going to see in case. "

"It's very cheap, right?"

And the advantage of buying online is

You can buy very low prices.

You don't need a lot of money.

Well, it is already a facilitator.

-Do you know what I think happens?

No, sorry.

-Dile, well, okay.

I tell you.

I think that more advertising does more damage

as envy and as admiration,

Ultradmiración as to the "influencers"

or Kardashian, in plan,

If a woman or someone does not repeat "outfit" never,

Well, I also have a lot to see.

-I think that does more damage

That an advertising that has come out.

No, it does more damage an aunt with 8000 bags.

"I want to be the same as her."

-It's that the "influencers" are a heel.

What is the responsibility?

There are actresses of influencers who live exclusively

to publish "post" on your Instagram.

You can't imagine amounts of money they pay

To make a "post".

If your audience is those girls ...

I think we are so bad in society,

that maybe you say:

"Fuck, I'm overlapping,

working 40 hours and I don't have a free minute,

I get pain inside,

I am with millions of problems that I cannot manage,

Because I have no time.

And since you don't know how to manage all these things you say:

"Well, I'm going to look for an exterior problem

with an easy solution

To feel again that I have control

And the reins of my life. "

I don't know how to manage my vidani my emotions or work.

But as I need an electric pepper,

I buy it and I already have a problem solved in my life.

But it's a lie, that problem has not been there.

It's like this false sensation of:

"You have a problem that you have never had

And I sell you the solution to get an economic advantage. "

-Justo, that, forgive, that I have cut you.

No no no.

We were talking about Patricia.

And that is.

In the end, it is a problem of emotion management.

You don't know what to do with this frustration,

With this sadness, with this anger you feel.

Well, instead of focusing on the emotion

and work.

"I can do sports, I can explain it to a friend."

"Well I'm going to buy."

Avoid the problem.

-But because you don't have time.

Is much more practical

focus with things that have easy solution

and problems that are fleeting,

to try to establish your emotions,

analyze conflicts,

try to work

And that introspection that is so necessary

Because you do not have time.

How will it do it if you have to get up at seven

To do the entire cafeteria, put the buns in the oven

And on top of you

because one has lacked the next day the same.

I don't leave you to think.

You need ...- Quick solution.

-And the "post" on Instagramson all like that.

Do you know who we think time?

Our next character.

Our next character, Danel.

Danel, if you sell motorcycles,

It would be Angel Nieto.

Within.

In the spirit of pandemic,

I carry my sweater to walk home for the third time

Since I am confined.

I like money.

They ask me:

"What inspires you as a person, as a creative artist,

multi -disciplinary and multidisciplinary? "

And I answer that money.

Why do I like money so much?

It is a very simple "item" exchange.

Not everyone knows how money works.

You give a two -year -old boy a Euroy tell him that they are chucheías

And the child understands it that quickly.

Money makes you big, it makes you ready, it makes you handsome.

It even takes away the grains.

And that's why it's good to have money.

The more money you have, the more you can spend.

Ergo, quantomás money you spend, you are better.

Have you seen the parallel?

The mathematical operation?

We like to buy, we like to consume.

That percher you see is very ugly,

I bought it in a bazaar for six euros.

I have nothing to hang.

But it is superchulo.

And now I have to buy things

to hang them in the percher.

It is well known that capitalism consists

in covering the needs

And the basic needs are covered.

You have to create new needs.

It is the scene of the nightmare that bites the tail.

The recurrent nightmare, spiral.

How many nights have passed "scroleando"

By Aliexpress or Amazon?

Or by the Instagram store, it depends on your skill

or your level or purchasing power.

Internet facilitates a lot of compulsive purchase

And obsessive of goods because it is as simple as click.

Recently I bought a skeleton -shaped glove

In the bathroom of a bar.

I was in the bathroom by number two,

I put on my mobile and that jumped on my face

And I said: "I need this article."

"I need this article."

There is a pain inside me, a void,

that will only heal with the acquisition of said article.

And what did I do?"Swipe", button, button.

In three clicks I had already commissioned it on a page of the Conchinchina.

Have you not noticed comos give many more facilities

To spend money to get it?

If I want to put a claim, a complaint,

I have to present some tests,

conditions, go through a process.

The same, eventually my money is given,

But when I want to buy, all the doors are open.

Instagram has a function in which you remember your bank data

So you can reproduce them with one click whenever you want to buy.

Because what laziness being putting your card number and date

40 times a day.

I can't find a way to conclude this video

Because I'm a compulsive buyer

And I am a victim of this problem.

I urge you to whoever is on set

To give me a solution because I need help.

I've bought this coat rack, really.It is worth it.

Wonder, wonder, Danel.

"One More Kind".

And, Alba, two things, first:

If you agree with what Daniel and second have said:

When the purchases of the purchases of something pathological.

Ok, I agree with what he said

that there are many more facilities

To spend the money to get it.

This has been a mythical phrase.

Totally.

And it's true.

In very few steps you get something

Maybe in a way

You haven't thought about it.

You don't have it premeditated

And you say: "Well come, go."

And here the impulsivity enters.

Another risk factor to start and maintain

A compulsive purchase problem.

I mean that totally.

That is closer than the barrier looks like

to move from time to time

To something truly ... exactly.

In fact, it is a superfine line.

A superdelgado line.

Let's go with a question now

My interview with Ben Field - head of@HillsongFilmTV- https://t.co/xCCSfp4xb6

— Phil Cooke Wed Jul 21 04:53:55 +0000 2021

that goes to those of the zoom, that I have, forgive me,

I have a little abandoned.

Because I like the smell of living beings here.

I'm sorry.-And here let's smell ...

-I don't know, I don't have a smell.

They smell strong.

I wanted to tell you about the big problems

Of all this current that is consumerism.

I will try to say it well.

Programmed obsolescence.

Yes ok.

Many eses and many Cesy I'm not Hungarian.

It costs me.

Is there any way out of this loop

I buy something, it breaks me, I throw it away,

I buy again to renew it, it breaks me, I throw it.

-I think it's a bit the same.

We can see it from the consumer approach

Or we can see it from the focus of how the system is mounted.

From the consumer,

You can use, recycle, you can repair, above all.

When we talk about programmed obsolescence.

But as we said before,

It is a bit limited.

But we realize

Why does this programmed obsolescence exist is

because the system is interested in existing.

Because if my socks break,

I'm going to buy others. If they don't break,

which is theotypic example that we put,

I will only buy some.

And that does not interest the economic system.

That in the end is who ...

Who governs our capitalist system.

Raúl.

-Yes, I have little more to contribute.

It is the wheel I spoke before,

that in fact obsolescence is nourished

and advertising.

It always makes me very funny

that there is always a new formula

In the detergent.

Each time there is a faster lava formula.

But there comes a time that white has to be pure.

It has to be transparent.

But again they put the package

With: "New white lava formula."

It even makes me very funny

that detergent boats,

For continuing with the example,

They are increasingly rocambolescos.

They have supergrotesque forms

And if we think of those of the 70s they were simpler.

Now they have curves everywhere.

In the end it is like a fetishism that is added

To see what is more technological than the previous one.

Dont have much sense.

In the end, it is nothing more than the boat,

But it already gives that feeling

And you need to renew it.

This would be a bit complementary

To obsolescence.

And so you need to renew it this is more modern.

Whiter lava.

At what time they set their hands

detergents and energy drinks.

Which is increasingly difficult to differentiate.

Do I drink this to the washing machine?

Another important points within new things is,

Without a doubt, the textile industry.

You talked before, Samantha,

that you have mentioned that you try to search

Everything that has been used,

That is second hand.

Where do you buy these things?

Where do you like Bichear with this?

-Well, I started as moralist.

For this roll of being a pissed off teenager.

"Well, I have to be super lgtb, feminism, racism, communism,

Nothing to buy. "

I took those ideals very seriously

And I left since then buy.

Besides, they make clothes ...

Now Bershka is very aim,

But they are usually a whole there is no one to put them on.

Was Bershka Lady 23?

I'm not sure. Do you agree?

The Lady 23 is tremendous.

Since then, Western society has fallen.

I think it was Stradivarius.

It is true.

Well, the case is ...

(Laughs)

-Excellent.

-The case is that I always bet the second -hand stores.

Because the models are incredible

And there are much more cool clothes.

People think they are usually like old.

That is in poor condition.

Or that there are no things for you,

But more living in Madrid,

If you do not buy second -hand it is because it does not feel like it.

I go to Magpie and Human.

And then those that I find.

-And I think second hand

also as you value a little more what you buy.

It is much more baratoy completely "echo".

It is better to buy a jacket of 80 euros

of Inditex.

No, no ...

And apart, I'm going to say something else, forgive me.

That ... no, nothing.

(Laughs)

-¿Se te ha olvidado?-Yes.

(Laughs)

Patricia, I wanted to ask you

on the environmental impact

that these industries have.

Is it so remarkable?

Now I take for you.-After this.

Is the negative environmental impact so great

What does the textile industry have? Yes, totally.

Above all, in manufacturing.

To manufacture jeans, 8000 liters of water are needed.

That is said soon.

8000 liters of water to make a single garment.

And these are worn out

They get a lot of abrasive products.

Because first is dyed normal and then wears out.

So all chemical go to the rivers

and then the trip of the clothes that have been bangladés or wherever,

To the rest of the world.

And then, at the end of your useful life,

The amount of waste generated.

Ahora hay marcas como H&Mque están diciendo:

"Bring second -hand clothes and give you a voucher for my store,

To keep buying. "

An image washing because it has been discovered

that many of these storesincine those clothes.

Because anyway will end up there.

What can be recycled, will recycle it, I don't say no,

But much of those clothes that you think is going to recycle,

It ends incinerated.

Alba, do you want to contribute something about this?

On this industry, 8000 liters for a cowboy unit.

-It's that the data is very brutal.

As Patricia is saying.

That's why...

For example, if we put the exemplary a cotton shirt,

that we can find for 3 euros in one of these stores.

Is that what Patri says,

that is, apart from the cultivated cotton,

All pesticides, fertilizers, which end on earth.

Then the hila and the dye of that cotton.

That there are colored rivers in Asia.

Depending on the trend of the moment.

Then also the social aspect.

All those people who do not have social rights

Of those we enjoy.

That we give as assumptions.

A maternity leave, due to illness,

The right to syndicate.

Those people who make these clothes

They cannot enjoy those rights either.

And then that, the whole subject

of transport, which is not just

From the factory to the store,

From the factory to the warehouse, from the warehouse to the network of stores.

Then, from online sale to your home.

Give it back to me.

A lot of transport -linked emissions are generated

That is spectacular.

That we would have to make us consider

that the cost is not 3 euros.

The negative externalities of the cost for the planet

And the people of that shirt are not 3 euros.

Come on, or from afar.

Raúl, try to break this loop,

try to consume

Speaking of the textile,

more responsible,

it's complicated?

Or is it a private hunting ground of people

With more economic possibilities?

-Yes, there pointed little to what I commented before.

That in the end what many times is to leave this responsibility

in the hands of who

who chooses to have a more responsible consumption.

That is usually more expensive,

Not everyone can opt for him.

And besides a person who does it usually had

An awareness trip

Not everyone has.

Here we enter

In what I commented before

that I don't think the responsibility must be left

to people, but have to assume it

Companies and states.

Above all, large companies.

And if you leave people,

because there is already a large number of people,

that will consume more responsibly.

But for this to happen,

such a great awareness labor is needed

diametrically opposite

In the light of advertising, which is the opposite.

I go back into the issue of advertising.

I am sorry to be a bit heavy.

But really advertising who puts it,

companies with a lot of money,

and that have an objective.

It is information that is splawing our eyes all the time,

the ears, which we always promote towards the same objective

which is to buy and consume more.

And we have been talking a lot here

of the psychological factors and we are entering the ecological ones.

And where all this of programmed obsolescence was going.

Of so much water that is needed.

It leads us to exhaust the planet's resources.

This is no longer that I am a denialist of climate change.

But simply multiply the number of people there are

on the planet for the amount of things they buy.

That leaves somewhere, there is no magic wand

That believes breads and fish.

In the end, that will end before or later.

And another of the points, to already close this block,

It is something that is clear and that is obvious,

which is that with the increase

of big brands,

large multinationals in the textile industry,

In the end, local trade, little by little,

progressively to disappear.

Is there any way to stop this?

Or you think it is inevitable and there is a clock placed

that within not much will end ...- Below free trade.

-Total, that was going to say.

-Right seems crazy

How are we going to raise that

After so much time.

But I am convinced

that if I couldn't buy or in America

nor in any country

and had to supply the textile industry,

that in Catalonia we have a very good textile industry,

of the local product.

Why do I have to be able to dispose

Himalaya salt

And curry in my supermarket?

So that I can make me a typical dish of India.

It seems to me that we have that need,

that desire for freedom and to be able to choose,

But it is absurd.

Because I can do without all those whims and luxuries

And I say so dressed.

(Laughs)

But it would happen to me from Barbie office worker,

If the clothes had been made in Spain

or a second hand from here.

I believe that the problem is free trade

and that everything leaves the hands of private companies.

That is something that we cannot regulate

and that the monopoly of all consumption

And all production have private companies

who only look for their interests and to continue enriching themselves.

Now, this changes,

Surely, then I bought a beret.

(Laughs)

I don't know if you wanted to comment on something.

-Iba to say the same, that this with legislation,

As he said.

It can be raised

And we have to try,

But either it is changed with legislation or is not going to be changed.

Because the awareness is very well while the legislation arrives.

Because one thing is that tunate can change it with your consumption

And another thing is to support something against your values,

Just because I'm not going to help.

We have to ask ourselves not only to what our actions are for

as responsible consumers,

but why we do that.

If you disagree with something,

Well, we don't do it,

But that does not mean

that all responsibility is our

nor that we do not have to ask for responsibilities and legislation

to the power.

Well very well, I think it has been very fresh.

The time for Don Anonymous García arrives

y a doñA Alba Sueiro.

I think the gift and the doña seem to me that it is if you have primary.

That I calculate that.

You have this.

You can call you Don and Doña.

What you know.

Thank you very much so having been here.

For accompanying us in this program.

You have contributed knowledge. The opposite of what I do.

I am here like a parrot.

Thank you very much for having passed you.

Thanks to you.-Thank you.

And now we go with a person

that will add very interesting things,

That is nothing more and nothing less,

I get the bow tie well, to receive Gray Trash.

"Socialization".

"Proximity".

The trust of a great family.

There are things in which Google cannot help us,

But local trade does, due to its proximity,

for your professionalism,

Because they know us and we know them.

This hooks.This is coca ...

Tail.

Lords coca ...

To give you my best smile.

Those who drink Coca Cola

estamos enganchadosa la Coca... Tail.

Sirs.

This good Coca Cola buy.

And drink.

And you will see how you have more strength.

Do you feel "tide"?

Coca Cola takes it away.

(Laughs)

Gray Trash.

-Have they seen? No, have you heard it.

I don't know, I've never come to know,

First of all, because people are seeing

Who do we talk about, then we are going to present them.

We have Celia Zanón, nurse.

Very good, how are you?

Hi how are things?Buenas tardes.

And we also have David Álvarez.

That's it.Hi how are things?

Perfect, there is our "gen zeta",

Inés says, I'm going to say it,

"The youth of the Papo".

Not to forget, Inés, rest in peace.

Wherever you are.

David, let's start asking you first question.

Are you a compulsive buyer? What is the last thing you bought?

I determine you are compulsive or not.

I don't consider compulsive buyer

Because I look at everything exhaustively,

But it is true that as they live in a provincial city

And there are also no human clothing stores,

Well, I end up searching online

And in that it has served me

Because I find clothing that I can't find anywhere else.

And answering your question,

The last thing I bought

I believe that these Balenciaga of imitation.

That when I tried them, "I didn't like them so much."

(Laughs)

Celia, do you ever regret

What do you buy? You just bought it

And you say: "But why?"

"Why have I bought this harmonica?"

-Correct, that has happened to me a lot of times.

But I get a laziness to return to the store,

I don't return it.

Well, that's it.

Boca down, to take for ass.

(Laughs)

(Samantha) All the weight of sin falls to it.

What a wonder, what a wonder.

I'm going to ask David.

And now I come back with you, Celia,

Because I'm interested in answering me.

We've been talking

From the "echo" in general

and specifically focused on textiles.

Is the power screwed ...

buy such things,

Be able to help this type of sustainable economy

having little kids?

-Of course.

Let's see, it is true that trends change more and more.

Above all, we see it in Inditex.

But I think very interesting things are coming out.

I recently bought at a Bilbao store

a shirt that makes you young people,

All handmade, every craftsman

And I went wanting to tell everyone,

so that they know what there is,

What is quality

And above, from here, native.

I think there is going to be aUge of this type of shops

And I should also.

Celia, I was going to ask you the same, but as you just said

that gives you lazy, because I already remain,

I loved it.

It reminded me of this video that has left Almeida from:

"How much is it?" .- "Five euros."

-"Little seems to me."

It goes a bit on that line.

I wanted to ask you when buying

and when consuming

You try to be as ethical as possible to select.

Well, do you know what happens?

I always ended up what I like.

Yes, it is true that sometimes I look at the price,

But there are no other times.

If I really like something

And a little budget goes, I say: "Well, for once."

The problem is that it once behind another.

It creates dependence.

It creates dependence.

I also say that you have to know

and become aware of it,

Because neither does it need to invest so much money

In certain things.

But I am a person who sins that and I recognize it.

OK OK.

Yes that's fine.

And Bravo, you have to say. It is what there is.

Celia, do you use platforms

How Wallapop or Vinted?

Well, not the truth.

Above all, from the Inditex group

And I am very capricious with the jewels

And accessories, I love bags.

I have to say it.

You have to always go set and very cute.

-What cool.

That is, we are talking about ethics and such,

But look.

That is not necessary either.-But she is sincere.

Say yes.-You have to have someone who says it.

Because we are all of moralists.

I am a simple messenger.

-You are great, I already tell you.

I love your "outfit".

-Great.

-Then they see us.

-Of course, everyone sees us.

"Worldwide".

David, are we the most consumerist generation?

-I think we are not more consumerist,

But it is true that we have many ...

Well, many distractions.

You get on Instagram

And in the last year there is more announcement that seems to me.

And that I fall in almost all the "stories",

Well, for me is the Instagram ruin.

But I don't think ...

In fact, I think we are the generation that we have invented,

Well, we have not invented it, but we use enough

The second hand.

I don't know, I think the shots vanma.

-Yes, completely.

I wanted to close with Celia.

That is something that we all do a little.

I want to know if you too.

Do you think that through consuming, buying,

This, the other, the beyond,

We try in some way

Fill a void that we can feel?

-Well, because I think everyone in his life

It has bad times, bad gusts,

And I think we have a certain part

As associate quesi I go shopping,

If I give myself a whim,

If I go to the hairdresser,

Like that heals the part that we are happening.

So, I think it has a lot to do.

Our brain, as I commented before,

I have been seeing you,

hormones and all that regulates happiness

And all that, that has a hundred to see, I am sure.

Great, well,

my boys,

Thank you very much for having passed you.

The truth is that your interventions have been very beautiful.

They have enchanted me.

And nothing, thank you very much for having passed here.

Thanks to you, a pleasure.

-Igualmente.Cool.

-Bye.

What a wonder.-Adiós.

Our Youth of the Papo, paraphrasing the great Inés.

And now, returning to table,

And to close,

as a last point,

You know,

You already know that you have come more times

And you know that this final rondita,

in which I am going to ask each one

A brief idea

or how can we help

that all this is more sustainable.

Somehow.

If you want to start.

Look, I want to take advantage

The situation we are living in Covid 19.

During the Christmas campaign, above all,

A lot has been insisted, please, you buy

in native shops.

Proximity trade.

Well, I would take advantage of that.

And above all,

being more aware

of all the impact we can generate.

What we said, at the environmental level.

That in a few years will take its toll.

And apart, we help these people with these businesses.

That many live from that.

So I wanted to leave this message.

To take advantage of the situation in which we are "ara"

Sorry, now, to ...- Catalan.

-Total.

Totally.

And take advantage of the pull and keep it.

I think it's very important.

Above all, proximity trade.

If not, it will end up disappearing they will be very little.

-And following what she said

And what they have said,

that small businesses,

Like everything as well ...

Like there is a rather high turn

And I am working a collection

completely "echo" with human.

That goes out as inside ... attentive there.Attentive there.

Yes, I can stand up

To see her clothes I have brought.

Well, like things

They can also be done quite well

And I go to human, I take the clothes

And it's like one hundred percent "echo".

It seems to me the most "echo" thing that can be done.

And that, how human has noticed me as an emerging designer,

That is starting and that is very good.

Yes, like things can be done a little well.

There is hope.

And local trade, as we have said, very well.

Very good, Patricia.

-I think we should take a step before buying.

Obviously, choose the second hand,

Local trade, but before asking if we need it.

Because I think there is the problem.

But if we wonder before, we stop a moment,

Do I really need it?

I think many emissions, garbage would save,

of everything.

And then, if we can ...

If we need it and buy it second hand, perfect.

And if we have to buy it, take a local trade.

But not say: "I'm going to human and there ...".

-But there is a very cool thing is what I do.

I buy a lot in human,

But then I say a lot of clothes and I sell it by Vinned.

So, out there, as I am always ...

As then donate so much, because otherwise the closet would have as yours.

And by allusions, which he told you like you.

A closure.

-Well by capricious,

by red and by vague,

Delegate in large companies

and more communism and more Marxism.

With which one hundred companies change their policies,

My aunt Alicia doesn't have to worry about recycling in life.

The fault is yours and to take for ass.

Wonderful, well, thank you very much for having been here.

Thank you very much those you are there.

You have to follow us all our networks.

We also have a store in Aliexpress and Amazon,

donde podéis comprar peloreal de Inés, You know,

And also if you want some little thing, a suggestion,

Some idea, you can send me an email to genz@rtve.es.

See you in the next chapter.

Where are we going to talk about a very serious subject,

That we have to speak and we will do it here, cancer.

See you, Chao.

Why can't we stop buying?

Consumerism is part of society.Therefore, it is increasingly common to feel that uncontrollable desire to acquire items of all kinds without knowing very well for what.As Danel says, spending money is very simple, getting it not so much.

Nuestra psicóloga de referencia nos explica por qué somos adictos: “Cuando compramos en nuestro cerebro hay una especie de explosión de dos sustancias: dopamina y serotonina. Entramos en un estado de felicidad, de satisfacción, de placer muy notable”. Sin embargo, según Alba, This status en los compradores compulsivos “dura muy poquito”. En poco tiempo, “aparecen las reacciones opuestas, como la vergüenza o la culpabilidad”, añade.

When asked if the same thing happens as when drugs are consumed, she is clear: "The circuit that is activated when buying is very similar to when you consume cocaine."For this reason, when Selena buys, she enters a kind of loop that gives her anxiety: "My mother, I'm spending money that I don't have, I don't need so much."

Do we spend more online?

"I think so because it is much simpler," says Samantha."You take less aware because it is not something tangible, you do not see that you have taken 15 kilos of clothes in a second," she continues.Although she defines himself as a "compulsive buyer", let's remember the medieval armor of 190 euros that she bought only because she was on offer, she says that at least she usually "buy second -hand things."

On the other hand, Patricia has never liked purchases: "For me, going to a shopping center is the closest thing to go to hell."Remember that she has not used plastics for 5 years.A challenge.

Is the guilty advertising?

Anónimo lo tiene muy claro: “La publicidad es la que hace that people need things que no necesita realmente”. Para Alba Sueiro, las marcas “cada vez son más conscientes de su papel y tratan de facilitar ese consumo responsable”. Pero a Anónimo este argumento no le convence: “Esas serían solo las marcas más minoritarias o elitistas, las grandes marcas nos incitan a consumir, obsolescencia, comprar cosas nuevas”.

“Al sistema económico no interesa que compres algo que te va a durar toda la vida”, apuntA Alba Sueiro. Mientras, a Anónimo le llama la atención que, desde que tiene uso de razón, “siempre hay una nueva fórmula para lavar la ropa de color blanco”.

We also open the melon of whether social networks listen to us.Selena has verified it: "I was talking about a product all afternoon and after a while I got on Instagram."Patricia has also happened to him: "I was talking to a friend of mattresses, without looking for him on Google, and I had advertising equally."

Influencers and consumerism

For Selena, "it does more damage the influencer that never repeats modeling than an ad."Samantha takes the opportunity to complain about excessive consumerism to which we are exposed: "We are so bad in this society, you just say 'fuck, I am super precarious, working 40 hours and I do not have a minute' and since you cannot manage those emotions because you buy aElectric Pimentero to feel again that you have control. ”That is, society is forced to replace its personal deficiencies with material objects.

"To manufacture some jeans, eight thousand liters of water are needed, are they really necessary for a single garment?" Asks Patricia."The data is brutal, and then a cotton shirt costs 3 euros," says Alba.

And local trade?

With so much online purchase and large surfaces, local trade lives one of its worst moments."The problem is free trade and that everything is left in the hands of private companies that only look at their interests and to continue enriching their pockets," says Samantha.

En este sentido, Patricia está de acuerdo con Samantha: “It can be raised pero esto o se cambia con legislación o no se cambia”.

Finally, Celia Zanón, nurse;and David Álvarez, director and audiovisual producer.Although the first often regrets what she buys, she does not return it "for the laziness of returning to the store."Meanwhile, for David, "we are not the most consumerist generation but it is true that we have many distractions."